The Steam Box is on its way, says Gabe Newell, but its existence is all about doing us a favour, by beating Apple out of the living room, he told a class at the University of Texas’ LBJ School of Public Affairs — and not about Valve trying to beat out the console market. Let me explain.
If Apple finds its way to a living room platform before the PC does, Gaben suggests, they will shut out the open-source creativity and focus on user-generated content that Steam is famous for, and replace it with what he calls a “dumbed down living room platform”.
“The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform,” said Gabe. “I think that there’s a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily.”