By Stace Harman on September 17, 2013 at 1:58 pm
Ubisoft’s desire to embrace the growing trend of F2P gaming has led the publisher to hold a series of international Digital Day events at which it showcases upcoming and existing projects across a broad spectrum of IPs and business models.
At the most recent of these Digital Days to be held in Ubisoft’s home town of Paris, we spoke to EMEA marketing director of digital publishing, Thomas Paincon, about the internal changes necessary to support new methods of pay and play.
By Jason Imms on July 5, 2013 at 5:07 pm
Welcome to the Friday Tech Roundup! Contained herein is a weekly dose of some of the best tech news from across the Internet, rounded up for your edification and entertainment. Read on for all the details of the latest in the Apple/Samsung fracas, the ninth circle of Xbox hell, Ubisoft’s amazing virtual camera, and the life and death of Douglas Engelbart.
By Tim Colwill on April 9, 2013 at 6:37 pm
Far Cry 3: Blood Dragon hasn’t even been announced for PC. There was a listing for it on the Steam database, but no release date (although a pulled XBLA listing claimed May 1). And yet, right now, you can open uPlay on your PC and trick it into downloading it for you. Then, you can play it to your heart’s content. Beginning to end.
This isn’t some half-assed beta. This is the full, finished game. It’s just sitting there on uPlay’s servers, waiting for the bigwigs to pull the switch.
Is this legal? Probably not. And just to be safe, I’m not going to tell you how to do it. By tomorrow morning Ubisoft will have fixed this exploit anyway. They’re not stupid, and in any case, that’s not the point.
The real point here is this: Ubisoft is off to a pretty poor start on its mission to improve its relationship with PC gamers.
By Jason Imms on December 13, 2012 at 3:41 pm
Ubisoft desperately want their Uplay platform to take off, and it makes sense; why advertise another company’s store-front when you could have one all your own? Why merely share in your profits when you could reap the entire amount for yourself? In theory this sounds like a reasonable justification, but in practice it seems that companies have yet to learn that competing with Steam is a tough row to hoe, and that their legitimate customers are the ones yoked to the plough. Here are the top five ways Ubisoft needs to improve on Uplay if they even want to hope to compete.