Want to jump between the North America and EUW or EUNE servers in League of Legends? Now you can — but be advised, it’s a one-way trip (so make sure you double-check which server you’re headed to!) and will cost you 2600 Riot Points.
The activation of the feature was announced overnight, with a reminder that if you’re a European player who joined the North American server before June 1 2010, and weren’t able to transfer at the time, you will get a shiny free one-time transfer token.
If you’ve got questions, hit up the FAQ.