This one's at least trying to break the mold, and mould, that the series has accumulated over the years. I think that what they're doing here, instead of trying to improve upon graphics, which previously has been the big hook, along with plotline, is improve upon the setting and feel. I'm calling it right now, this will try very hard to make you feel like you're in a futuristic warzone, with overly dramatic orchestral noises, lots of dust and particle effects, and bad voice acting. They're going to shoot for aesthetics, and miss completely.
Rayman: Origins, while not exactly graphically pleasing, was visually pleasing, but only because the graphics fit the aesthetics. This does not fit the aesthetics, the scene demands a higher level of immersion than these poor polygons and textures can provide. There's going to be near no gameplay changes, and I'm expecting month 2 DLC, that provides a new gamemode, mini-campaign, a new UI overhaul, 4 new weapons, 10 new perks, 3 new maps, and a new vehicle. Oh, except it'll probably be the standard 4 map, 3 weapon fare that they're used to churning out.
I think that if they went the way of the Dota 2 beta, and had a beta long before release, and an active dev forum, where people can post their impressions and their gripes long before release, they could really improve the game, and actually have a half decent release. Hell, they could do it the CoD way, and bundle it with the next batch of DLC. 3 new maps, and an exclusive pass to the CoD: 13: Modern Warfare 3: Black Ops 2 Beta. Actually, rereading what I just wrote, that's a terrible idea. They want to get new people into their game, because it's obvious that they'll get the 12 year olds money either way. Make it an open beta, available on Steam for 1 week, then cut access to the people that aren't contributing to the forums. I don't know, they can figure it out. The point is, that the series is dying. They need to step up their game, and try and improve the game as a whole, instead of focusing on the story, or aesthetics, or whatever.