Equipment matters little in BF3.
You can do perfectly fine with just the starter weapons.
Therefor, those shortcut packs are merely an additional option for players with a big purse and little time.
Personally I couldn't care less about it, as that pack is utterly useless to me.
1. Quite a bit too expensive
2. It basically removes your ability to unlock new weapons, which is part of the fun (while it lasts)
3. By now every half-serious gamer has already unlocked everything in BF3 anyway. So this package is only feasible to people who started really late with the game.
4. People still have to get used to their weapons to be good with them, having all at the start only makes that harder (or atleast more frustrating for them)







