For those late to the party, a group of retired NFL players numbering at or around 6000 members filed a lawsuit against EA back in 2010 for using their likenesses in the popular Madden NFL franchise without permission. While the names and numbers of the players were changed, the vital stats for each player remained and players could be edited to look like their original likenesses. EA moved to dismiss the charges by arguing that video games, like other media, are covered under the First Amendment, but a Californian court has dismissed the dismissal, and so the case will go forward.
Source: Gamasutra
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