Wait, What? Bobby Kotick Hired as Director at Coca-Cola

[CJGordon]

I am glad I stopped drinking Coke this year.

[wyver]

really, I'm glad I don't like coke, or much fizzy drink for that matter but if i drink fizzy drink its normally Dr.Pepper.

In saying that I would really only drink it once or twice a year, I normally drink water and tea or coffee.

[Sathias]

Not really surprising, I'd guess that Activision have seen a lot of growth under his control, even if a good proportion of it is through acquisition.

[Nekosan]

How exactly does he have time to run 2 companies of that size?

[Marius]

Directors aren't as involved as CEOs.

They are more a 'responsibility check' that scrutinize CEO decisions and advise on broad changes of strategy.

And there's usually lots of them per company. Hence a board of directors. Coke probably has about twenty more who also act in a more involved role in other companies.

[RN_Max]

Not that surprising, given the familiar area of expertise ... both companies sell the same product year after year

[Ralph Wiggum]

Lol @ people who'll refuse to drink Coke because a game publishing schmuck has jumped on board. Never mind the fact that it's full of sugar, calories, fattening etc. etc. "Oh noes, he's ruined my game franchise now he'll ruin teh drink !!"

[PURITy Kin]

Lol @ people who'll refuse to drink Coke because a game publishing schmuck has jumped on board. Never mind the fact that it's full of sugar, calories, fattening etc. etc. "Oh noes, he's ruined my game franchise now he'll ruin teh drink !!"

thatsthejoke.jpg

[cyclobs]

please don't try to bring logic into this...

[DarthLondar]

Don't mess with the Coke, Bobby! Think of Madagascar!

The Coca-Cola Company is the world's largest consumer of natural vanilla extract. When New Coke was introduced in 1985, this had a severe impact on the economy of Madagascar, a prime vanilla exporter, since New Coke used vanillin, a less-expensive synthetic substitute. Purchases of vanilla more than halved during this period.

Damn near destroyed their economy

Maybe Pepsi will offer a similar position to John Riccitiello (head of EA)

Rock and Roller Cola wars, I can't take it anymore