Wait, What? Bobby Kotick Hired as Director at Coca-Cola

[News Portal]

Earlier in the week, Activision boss Bobby Kotick was employed as Coca-Cola’s new Director of the Company. Well, that’s kind of a surprise given that, on the surface video games and fizzy drinks don’t seem to have a lot of commercial crossover. Or do they? Plenty of gamers must quaff the stuff during epic gaming sessions, and Kotick is a shrew business guy. Indeed, Coca-Cola CEO Muhtar Kent feels the man’s experience in the digital avenue will help expand the brand.

Read full article by Toby McCasker

[iambeanie]

Maybe this will be better for Activision? Less time firing key employees mebbe?

[Drakand]

Polar Warbear...hilarious!

Will be interesting to see how much there is intermixing between the companies now.

[Anon. E. Moose]

Oh great... Coke of Duty...

[Breakin]

lol wait and see the ingame advertiseing for coke in the next cod game

[coatsy22]

That does not (unfortunately?) mean Kotick is leaving Activision

gah. and i got all excited at the headline

[Matty]

Level up.
Revenue stream multipler bonus added.

[Merkin]

RAMIREZ, GET THAT COKE BOTTLE FOR ME

[Snootle]

blah

I'd never trust that guy near anything I'd consume.

/obligatoryboycottcokegroupmadeonSteamthatdoesn'tworkatall

[s1elite]

Cool, now we will get to have a "new" flavour of coke every year to drink while we play our "new" copy of CoD.

Edit: And they will charge aussies $99 USD/bottle for it.

[darius359au]

expect to see coke ad's plastered through all new activision games...

[sar84]

Now I really wil have to give up Coke for health reasons, if he follows his usual business model we'll be buying 10% coke 90% urine.

[cyclobs]

but i like coke why did they do that

[bset]

Oh great... Coke of Duty...

Call of Cola: Modern Soda

[PURITy Kin]

I just became a pepsi drinker.