Mass Effect 3 Gets Lost in Space

[News Portal]

We wouldn’t normally fall for this kind of thing, but it’s really too cool and sci-fi to ignore. Ahead of [app=7843]Mass Effect 3[/app]’s imminent March 8th release (oh man, oh man, oh man), EA have one-upped everyone in the promo stakes and will actually be launching copies of the game into deep space. Hold up, que? Correct. The clincher is that if you can “catch” one upon its re-entry into the earth’s atmosphere, you get to keep it. As you’d bloody well hope so if you managed to retrieve something from the cosmos. Still, they’re just letting you know it’s okay.

Read full article by Toby McCasker

[libbaz]

Bahahaha!

Ok, yeah, that's a good one. Marketing team gets a gold star for that one.

[witcher01]

why would adelaide be included ? haha

[debri]

I don't suppose Origin will burn off during re-entry

[asmodai]

When I read the short front page description, I had this mental image of a bunch of reentry canisters firing from orbit. And then crashing in to someone's house and knocking it down... X D

[unspoken]

I don't suppose Origin will burn off during re-entry

Lol.

They should put the copies in small models of reapers so when they re-enter the atmosphere it will be just like the game!! ....I should be in marketing

[InAUGral]

Just what we need, more space junk orbiting the planet.I dont see how they can make sure it lands in particular spots.

[DarkMellie]

I don't suppose Origin will burn off during re-entry

Ahahaha, post of the week.

[Mekon]

Just what we need, more space junk orbiting the planet.I dont see how they can make sure it lands in particular spots.

Only had time to read the headline? The last paragraph of the (rather short) article reads:

EA will indeed fire off copies of Mass Effect 3 (...) by means of weather balloons launched from New York, San Francisco, Las Vegas, Berlin, London, and Paris. (...) Each (...) copy will be outfitted with a GPS tracker, which will allow optimistic fans to stalk the earth waiting for it to go plop by way of the Mass Effect website.

It's a pet peeve of mine: comments by people too time-poor to read articles in their entirety, yet still endowed with enough time to hit reply and offer their personal opinion on an imaginary story.

[Lord_PorkSword]

I don't suppose Origin will burn off during re-entry

Ahahaha, post of the week.

+1 to that!

[André Axe'm]

Weather balloons don't get into space.

[Rodinga]

Weather balloons can travel a very good distance, high altitude and all that.
Nothing however in the southern hemisphere and its very unlikely for one to cross the equator.

points for effort though.

if they did actually launch into orbit it would more than likely hit the ocean, barren wasteland and even if it was a civilized area the damage potential is beyond what a copy of ME3 is worth. (though a space edition might be worth it)

[TRB]

launching copies of the game into deep space

yeah weather balloons don't go into "space" and "deep space" would require getting beyond the solar system

[Ooshp]

why would adelaide be included ? haha

/clapclap

That was, I believe, the entire point of mentioning Adelaide.

BW marketing are definitely kicking some goals though, the TOR freeze mob in Times Square was pretty awesome.

[DeathMist]

if they did actually launch into orbit it would more than likely hit the ocean, barren wasteland and even if it was a civilized area the damage potential is beyond what a copy of ME3 is worth. (though a space edition might be worth it)

Damage potential would be almost none.. it would hit terminal velocity and it wouldn't have much of an effect. What is more funnier is that, like you said it would most likely end up in the ocean/wasteland.. or be destroyed upon re-entering.. or be destroyed as it hit the ground.......