Agree with Commy. Arma originally cost me half of 'bricks and mordor' stores when I downloaded it. Plus they sent me some postcards as a little bonus.
At the moment none of my digital purchases go over $15 a pop. as a non thinking consumer it really doesn't provide any value to me, $99 for a game I have to download, my download quota costs me and I can't sell it if it is ****.
The games I buy used I would never have purchased brand new, sounds a bit like Denis is a bit greedy or pissed his babies weren't profitable.
"Launch Codes? Like missiles and sh!t"