Is EA Handpicking Battlefield 3 Reviewers to Obtain Favourable Scores?

[News Portal]

[app=5812]Battlefield 3[/app] is shaping up to be the must have title of 2011. Now that gamers have had a chance to get hands-on with the game for themselves in the public beta, it's safe to say that it has certainly been worth the wait. While it would come as no shock to see the game receive a perfect score or two on release, the integrity of such reviews has now been thrown into question with allegations that EA is handpicking who reviews the game based on their likelihood to praise Battlefield 3 and slag off rival [app=8221]Modern Warfare 3[/app].

Read full article by Matt Williams

[DarKnode]

So? have people already fogotten EA/Activision etc all fly out reviewers in to fancy hotels and have them waited on hand on foot?

[Yurtles]

BF3 is a big deal, I don't find it very suprising that EA would try anything they think they could get away with to get the most out of it.

[Klas]

Yeah, wouldn't be the first time.

But it's equally disgusting how much weight a favorable Metacritic score carries.

[extremedavo]

Yeah, wouldn't be the first time.

But it's equally disgusting how much weight a favorable Metacritic score carries.

Klas you hit 666 posts please post something now, my OCD is playing up!

Oh and this doesn't surprise me. It's a standard marketing technique.

[Matt Williams]

Oh and this doesn't surprise me. It's a standard marketing technique.

Marketing or not, unless the reviewer is accepting payments from Activision under the table, you'd expect Battlefield 3 to obtain positive reviews on its merits alone.

[Pearl]

Im super shocked.

Now link the new Trailer

[extremedavo]

Oh and this doesn't surprise me. It's a standard marketing technique.

Marketing or not, unless the reviewer is accepting payments from Activision under the table, you'd expect Battlefield 3 to obtain positive reviews on its merits alone.

It's a great game so far but isn't perfect.

[Matty]

The games fun, but that's about it.

[Tas]

LOL of coarse EA are cherry picking, its what they do, you'd have to be intensely naive to think otherwise. They did not make a mistake at all it's just hot air because it was brought into the public light.

[jerichosainte]

Yeah, wouldn't be the first time.

But it's equally disgusting how much weight a favorable Metacritic score carries.

Klas you hit 666 posts please post something now, my OCD is playing up!

Oh and this doesn't surprise me. It's a standard marketing technique.

I don't think OCD is the same as any religious beliefs you might have

EA wouldn't be the first and won't be the last to do this.

[Matty]

Yeah, wouldn't be the first time.

But it's equally disgusting how much weight a favorable Metacritic score carries.

Klas you hit 666 posts please post something now, my OCD is playing up!

Oh and this doesn't surprise me. It's a standard marketing technique.

I don't think OCD is the same as any religious beliefs you might have

Maybe his OCD is the same numbers in a line?

[jerichosainte]

Maybe his OCD is the same numbers in a line?

I thought that was pretty obvious from his post as well

[RSOblivion]

Oh and this doesn't surprise me. It's a standard marketing technique.

Marketing or not, unless the reviewer is accepting payments from Activision under the table, you'd expect Battlefield 3 to obtain positive reviews on its merits alone.

Seeing as it's likely going to get average to good reviews regardless I doubt it'll break 90 on metacritic. EA are just trying to play the game again, and yes its a vile game...

[jerichosainte]

Oh and this doesn't surprise me. It's a standard marketing technique.

Marketing or not, unless the reviewer is accepting payments from Activision under the table, you'd expect Battlefield 3 to obtain positive reviews on its merits alone.

Seeing as it's likely going to get average to good reviews regardless I doubt it'll break 90 on metacritic. EA are just trying to play the game again, and yes its a vile game...

based on.......?