The headline says it all -- and is it really any surprise? The sequel to the game that sold a bazillion copies has now sold a bazillion copies too. According to the Vice President at Epic Games, Mark Rein, "Microsoft confirmed to me this afternoon that Gears of War 2 sell-through surpassed 3 million units as of last week."

Although we all expected Gears of War 2 to do well in sales this is still an impressive achievement, especially when you consider the game's single-platform availability, and that its only been in stores for a little over a month. It's no Wrath of the Lich King, but what is? If you aren't among the 3 million that have taken home Delta Squad's latest adventure, you can check out our review of the game to see what all the fuss is about.

Read full article by William Dobson

Maybe impressive for an exclusive title but not that high compared to other titles like CoD4 last year.

i'm not that impressed, weren't they touting that it'd sell 10 million?

^^^ It will, eventually.

omg... the game was only released a month ago, give it time.

Krogan: as you said urself it's an exclusive title, CoD4 being a multiplatform title obviously has the extra advantage of sales from all the platform it was released on.

No they predicted around 4 million after the initial 3 month period.

I really don't see how it's not impresive, lets do some calculations;

Lets say the average cost of the game globally is around $70AUD

70 x 3,000,000 = $210,000,000 ($210 million)

Not a bad net profit for an exclusive title that's only been out for 5 weeks

That's the gross sales. Deduct the mark-up of the retailers and distributors. Deduct publishing costs. Deduct marketing costs. Then deduct development costs.

I'd say they've still come out nicely ahead, but nowhere near your projections.

edit: typo

Except they don't make 70$ off every game sold, that's the retail price. Once you take off the retail mark-up and factor in all their development and marketing costs, then you get their real net profit. Most likely scenario is they still made a considerable profit but not in the hundreds of millions.

EDIT: Beaten by Mekon.

Thats why I said Net profit, might bit be the right word but I meant before deducting all the development, shipping and marketing costs

You mean gross profit then. Net profit is the amount of money you've made after deducting all the costs that went into making and selling a product.

Wonder if this will encourage them to port the game to PC?

Another bloody console port that will be poop? Please.

I thought GoW PC was ok, the storyline was good enough for me to want to continue seeing how it would pan out. Mind you I picked up GoW on special for like $50 so the console feel to the game kinda was offset by the cheap price