Yves Guillemot, CEO and co-founder of global gaming powerhouse Ubisoft, is unconcerned about the repeated delays suffered by his company's flagship title Splinter Cell: Conviction.

"Terrorist, your game is through..."

In a recent interview with British games industry mag MCV, the Frenchman cited a crowded Christmas market and quality concerns as reasons for pushing the espionage action game back into 2010.

"The game itself still would have been good – even a great game. But we want it to be an excellent game, because the other games coming out are getting better all the time. So we said: why not? If we can delay it and benefit then that’s a good thing.

"Plus there are loads of great games coming out this side of Christmas."

Mr. Guillemot spoke at length about the major challenges facing the games industry today. Optimistic on both the effect of console price cuts and the prospects of the world economy, Guillemot is confident that the games industry will rebound next year -- just in time for Sam Fisher's triumphant return to the world of gaming...