UbiSoft Entertainment have released a sales report, indicating that as of December 2008, sales of their products went up by thirteen per cent, leading to a total sales value of five hundred and eight million euro for third financial quarter. This is an increase over sales the previous year's third quarter, which was four hundred and fifty million euro.

The five hundred and eight million euro worth of sales exceeded UbiSoft's financial guidance, when it had previously indicated that it expected to sell products valued at around five hundred million euro. In reflecting upon its success, UbiSoft cited titles such as Far Cry 2, Rayman Raving Rabbids TV Party, Shaun White Snowboarding and Prince of Persia as major contributors.


Far Cry 2, Rayman Raving Rabbids TV Party
CEO of UbiSoft, Yves Guillemot explained what led to the sales, whilst reflecting upon the performance of some titles:

The Christmas period proved to be even more competitive than we expected. Against this backdrop, our sales figures demonstrate the strength of Ubisoft's business model which is based on competitive development costs, a varied range of owned brands, constant innovation and a great capacity for responsiveness. We posted strong growth on the Nintendo consoles which accounted for 44% of our sales, with two particularly successful titles for the Wii – Shaun White Snowboarding and Rayman Raving Rabbids TV Party. However, as some of our games did not meet the required quality levels to achieve their full potential they need more sales promotions than anticipated. We have adjusted our targets for full-year 2008-09 in order to take into account both these additional promotions and the need for a prudent approach as we start the fourth fiscal quarter.

UbiSoft intend to release several titles to round off the 2008-09 financial year, including Tom Clancy's HAWX on the PC, PlayStation 3, and the Xbox 360, along with a PC version of Tom Clancy's End War. In addition, Grey's Anatomy: The Video Game, and a number of casual titles for the Nintendo Wii and DS are also scheduled for release. In consideration of the future, Guillemot noted that:

2009-10 looks very promising and our teams are working flat-out to provide gamers with the best the industry has to offer. Our line-up comprises several potential blockbusters with the launch of 7 franchises, including Assassin’s Creed, Splinter Cell and Ghost Recon, as well as 4 license-based games including James Cameron’s Avatar, 3 new brands and a further-enhanced casual games portfolio. Although we have to be cautious in light of the current economic environment, we expect Ubisoft to once again be one of the most dynamic and profitable publishers in the games industry in 2009.

Forthcoming for UbiSoft: Tom Clancy's HAWX and Grey's Anatomy: The Video Game.
I am Alive would see a release in either late 2009 or 2010. While there are tough economic times about (and Christmas was allegedely difficult according to mainstream media) - UbiSoft's resililiance and continued growth is a testament to their strength in the market.