Saints Row 2 and future THQ titles to see in-game advertising
By Steven Perdikis - Wed Nov 26, 2008 12:08pm
THQ and Microsoft owned subsidiary Massive Inc have announced a new advertising deal, which includes a global, "multi-year" deal. This will see Massive Inc hold the position of "exclusive, dynamic, in-game advertising partner" for THQ's upcoming PC and Xbox 360 titles.
The deal will also see dynamic in-game advertising placed in already existing titles, such as the Saints Row franchise. Saints Row 2 will be the first of THQ's titles to see Massive's in-game advertising.
Saints Row 2 will soon contain in-game advertising.
Scott Gurthie, Executive Vice President of Publishing at THQ explains the decisions to include advertisements in future THQ titles:
The deal will also see dynamic in-game advertising placed in already existing titles, such as the Saints Row franchise. Saints Row 2 will be the first of THQ's titles to see Massive's in-game advertising.
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Saints Row 2 will soon contain in-game advertising.
Scott Gurthie, Executive Vice President of Publishing at THQ explains the decisions to include advertisements in future THQ titles:
We have entered into a strategic agreement with Massive because it is a leader in the emerging industry of in-game advertising. The Massive team has a strong track record of collaborating with game developers, sports leagues and advertisers to find a unique way to place brands and products that enhance the gameplay experience.Meanwhile, Eric Bassman, COO of Massive Inc is excited about the deal:
By aligning with THQ, Massive is now poised to represent new content and franchises that are realising enormous market success globally. And with an open-world, mission-based game such as Saints Row 2 coming into the Massive network, we can work creatively with advertisers to place their brands in new, edgy environments.Massive Inc already call EA clients, with the announcement that they would be providing in-game advertising for a number of EA Sports titles. More recently, Massive Inc were responsible for providing targeted advertisements on behalf of the Barack Obama presidential campaign in the U.S.
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