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Activision Blizzard looking to sell Massive Entertainment, and World in Conflict
With the recent formation of Activision Blizzard, a lot of things have changed in the gaming landscape. Many reports have been flying about the Internet regarding rumours about specific titles that are 'not to be published' under Activision Blizzard family of titles. One such title is World in Conflict: Soviet Assault.

In a recent interview, Martin Walfisz of Massive Entertainment has responded to some of these rumours, outlining what exactly is going on 'from the inside'. The latest news is as follows: Activision Blizzard have plans to sell Massive Entertainment, along with the World in Conflict IP.

Walfisz first commented on what it was like to be part of such a merger, as a somewhat small developer:
Being a part of a merger like this is a strange situation, because obviously the new organisation has to look over all of its assets, everything it owns and its strategy for the future. For the past six month's we've been waiting for the merger to go through and to understand whether they see us as a part of their future or not.
The case, as it would seem, is the later, with Massive's future alongside Activision Blizzard not a part of the publisher's "long term strategy". Walfisz confirms this, by stating the following:
Apparently they didn't want an RTS studio in Europe, and to be honest we would have loved to have worked with Activision, but we're pretty confident in our capabilities and there are not many studios that can match our quality.

Screenshots from the yet to be released World in Conflict: Soviet Assault

It is not all doom and gloom however, with Massive Entertainment already "in talks" with some other publishers regarding their future. Soviet Assault will not be published by Activision Blizzard, and the IP is now owned by Activision Blizzard. Walfisz expressed some concern towards the future of World in Conflict in this respect:
In theory they could sell World in Conflict separately from Massive. I think that any buyer would like to make sure it goes together, but we don't own it. Activision owns it, so that's their call.
While it is a tense time for World in Conflict fans in the wake of this news, whoever becomes Massive Entertainment's new publisher would be silly to purchase them without the World in Conflict IP.
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