By Jason Imms on August 7, 2014 at 1:54 pm
During the same investor call mentioned previously today, Activision Publishing CEO Eric Hirshberg made some frank points about the current state of game pre-orders.
According to Hirshberg, game pre-orders are on the decline not just with Activision titles, but industry wide. He raised a series of reasons for the trend, such as increased digital consumption particularly on PlayStation 4 and Xbox One, a higher general availability of games on launch day, and a decline in demand for last-generation consoles.
Activision is actively investigating other methods for assessing how popular its titles are in the lead-up to launch, using metrics like “purchase intent,” and “awareness.” “It’s important to note that pre-orders are just one data point that we look at when determining the momentum of a franchise,” he said.
These nebulous metrics speak very positively for Destiny, which Hirshberg claims are “at an all-time high and climbing when compared to any other new game intellectual property this distance from launch.”