Game piracy enforcement abandoned in the UK: no penalty for repeat offenders

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By on July 22, 2014 at 9:44 pm

News breaking out of the United Kingdom right now is that the government has radically reworked the criminalisation of online piracy in the UK, launching a new “Creative Content UK” initative designed to educate rather than punish.

Creative Content UK is a partnership between the UK Government and major media players, including major UK ISPs.

Under the new system, which is part of the overall Voluntary Copyright Alert Programme, persistent file-sharers and pirates will be sent a maximum of four warning letters each year, complete with tips on how to access content legally instead. If those letters are ignored, however, no action will be taken.

The new system will kick in from 2015, though no exact date has been provided.

Earlier plans included a much more draconian approach to piracy enforcement, including the severing of internet access, but they were abandoned following discussions with major ISP groups. UK Secretary of State for Culture, Media and Sport Ed Vaizey described “significant technical obstacles” as a major factor in the removal of piracy penalties.\

Meanwhile, Business Secretary Vince Cable is on record as saying that “Education is at the heart of this drive so people understand that piracy isn’t a victimless crime – but actually causes business to fail, harms the industry and costs jobs.”

If you’d like to read more about iiNet’s thoughts on piracy and why our own government’s proposed three-strikes-and-you’re-out system is not going to work, click here.

Source: VG247, IBTimes, CVG

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20 comments (Leave your own)

Well this is a good start… but maybe they need to educate the Media content owners/resellers as well.
The reason people pirate is based upon
1) Cost –
2) Ease of access – iTunes and Steam proved this.
3) Time of release – content delay is a big reason they pirate media, they want it as soon as possible.
4) Ease of Use… Draconian DRM prevents people using the content in the manner they would like – like for instance putting it on a NAS and playing in on their TV from the NAS.
My big gripe with iTunes is I cannot play the movies and TV shows straight from my Home Network on my TV. defeats the entire purpose of paying for the content.

 
uglyduckling81

lexxbomb,

I’m no apple guru being the owner of no apple devices due to itunes and a number of other reasons.
I do believe you can purchase a device called Apple TV and stream all your mac content straight to a TV.
Though I have never seen one or even read about one but I just remember overhearing some talk around the mess room.

 

Wait, if they can send out 4 notices a year to people how much is that gonna cost.

As its apparently too expensive to send out infringement notices which after the third is sent to 1 person they get fined $15,000.

The main reason people pirate is they don’t give a shit. Yes those things reduce it. But look at the US. Their piracy is only 10% below Australia and New Zealand which still puts them at 70% of the population pirating various things. They have cheap prices ease of access, the first to get the content and ease of use. They still pirate.

To play stuff from your computer to your TV is easy as. You can do it in 2 seconds provided you have a mac and an Apple TV. With a windows machine you get special cables that goes from your computer to your TV, share the screen and put the film in full screen. You need one that does audio as well though.

 

lemonater47,

But that’s the problem. I should be able to just play the media from a NAS on the network without having to have a special box on the TV or run a special cable from a PC to the TV. Its another piece of tech I don’t want getting between my family enjoying the media. If your going to have a special file type make it an industry standard (Yes I know Apple refuses to ever have standards) and that’s where Google should bloody well step in.
The point being they need to make it as simple and streamlined as possible.

 

That’s not what a NAS was built to do lol. Most people don’t even have one. If they want to put what’s on the computer onto the TV you buy an Apple TV or cable that does that. To others including me a NAS is a special box that I shouldn’t need. And I don’t. Its why I don’t have one. But you want to play things from your Computer onto your TV you have to get the tool to do it. You can’t screw a bolt with a hammer. You have to buy a spanner.

 

lemonater47:
That’s not what a NAS was built to do lol.

That’s exactly what a “NAS was built to do lol”. It’s built for storing files. Additionally, many NAS appliances have built-in support things like DLNA/UPnP-AV that are specifically for making media available to other devices on the network.

Many TVs these days have built-in media players that support these protocols, so if you own a TV that does this, and you own a NAS that also does this, why should you be forced to buy and use some other crap just because you need to comply with some nonsense DRM that doesn’t even need to exist?

 

spoidar,

Exactly.

Lemoneater47… “Do you even backup?”

 

without having to have a special box on the TV or run a special cable from a PC to the TV. Its another piece of tech I don’t want getting between my family enjoying the media.

Umm, what special box or cable, streaming from my PC to a modern TV with DLNA or Upnp is quite painless.

If your TV is not hard wired to the internet, and therefore everything else in your home, your missing out. wireless doesn’t cut it in my
experience.

Edit: Oh and way to go UK.

 

lemonater47,

Network access storage wasn’t ment for files to be accessed from the network … riiiiight.

 

The TV to access them I meant that’s what he wants. That’s not what an NAS does its for storing stuff on a network. Unless you buy cables or buy a wireless TV. It can’t connect to it anyway. The price difference between Wireless TVs and ones that aren’t is often more than the cost of buying cables or even an Apple TV

My backup drive is internal. Strangely enough the last earthquake to break something broke the backup drive rather than my actual drive.

 

TV connected to my Switch which connects all my devices in my network all via Cat6 Ethernet cable. I only use wireless on my mobile phone.

ive tried pirated content (as an experiment) in the form of Divx or MKV or mp4 and they all play fine, but iTunes video refuses to play on tv even though tv and computer (downloaded from) and NAS are DLNA enabled… tried using Plex and Concieva… both nice media server applications but damn iTunes DRM prevents play from non Apple devices…

seriously this is why some people would just pirate all their material, less hassles. At least I have my BluRay collection.

 

lexxbomb:
lemonater47,

But that’s the problem. I should be able to just play the media from a NAS on the network without having to have a special box on the TV or run a special cable from a PC to the TV. Its another piece of tech I don’t want getting between my family enjoying the media. If your going to have a special file type make it an industry standard (Yes I know Apple refuses to ever have standards) and that’s where Google should bloody well step in.
The point being they need to make it as simple and streamlined as possible.

uglyduckling81:
lexxbomb,

I’m no apple guru being the owner of no apple devices due to itunes and a number of other reasons.
I do believe you can purchase a device called Apple TV and stream all your mac content straight to a TV.
Though I have never seen one or even read about one but I just remember overhearing some talk around the mess room.

This is why there are no Apple products in our house

 

Apple TV = less hassles lol. That’s why they made it. Click one button to send it to the TV and then click the fullscreen button to fullscreen it. All you have to do and it will automatically adjust the resolution to fit the TV. You don’t have to go through any menus to find this button its on the top bar. Its that easy. There are no such things as mac gurus. As macs take no effort to use. There’s windows and Linux gurus. But no mac gurus.

Similar to how various cables connecting your computer up with your TV works. Just set the TV up as a secondary monitor and speakers. Change to the right channel on the TV and voila.

 

lemonater47:
Apple TV = less hassles lol. That’s why they made it. Click one button to send it to the TV and then click the fullscreen button to fullscreen it. All you have to do and it will automatically adjust the resolution to fit the TV. You don’t have to go through any menus to find this button its on the top bar. Its that easy. There are no such things as mac gurus. As macs take no effort to use. There’s windows and Linux gurus. But no mac gurus.

Similar to how various cables connecting your computer up with your TV works. Just set the TV up as a secondary monitor and speakers. Change to the right channel on the TV and voila.

There are no Apple/Mac gurus because if it doesn’t work you’re stuffed and can’t do anything about it. If something doesn’t work with other OS there are work arounds, hence why there are gurus.

 

Having a single special box (Apple TV) to enable access to my media seems very medieval

I can play from my laptops using a “special cable” (standard VGA) that was supplied with the TV – or using HDMI

I can play across the network from my Media Server – or direct from the Media Server to screen

I can use either PS3 in the house to play content directly or sourced from the media server

I also have a wireless enabled mobile device that can stream content to the various phones and other wireless devices around

My kids can both watch (and watch and rewatch) different content while my wife is watching hers – without argument

All of this made possible because of non-DRM content

Why the hell would I want to lock my media down to a single box in a single location

 

chainsawmcp,

see this is the problem. Apple fundamentally believes in a “walled off garden” philosophy. Basically Vendor lock in. The want theirs and only their ecosystem.

 

lemonater47:
Wait, if they can send out 4 notices a year to people how much is that gonna cost.

As its apparently too expensive to send out infringement notices which after the third is sent to 1 person they get fined $15,000.

The main reason people pirate is they don’t give a shit. Yes those things reduce it. But look at the US. Their piracy is only 10% below Australia and New Zealand which still puts them at 70% of the population pirating various things. They have cheap prices ease of access, the first to get the content and ease of use. They still pirate.

To play stuff from your computer to your TV is easy as. You can do it in 2 seconds provided you have a mac and an Apple TV. With a windows machine you get special cables that goes from your computer to your TV, share the screen and put the film in full screen. You need one that does audio as well though.

A large reason why the USA has more pirates is actually still due to cost.

Their minimum wage is far below that of other developed nations, so your casual fast-food worker can’t afford to plonk down $60 USD on a new game when that might be 10+ hours worth of work, for comparative sake that’s less than 4 hours of work for an Australian.

Still, there is more to it than that, you will *always* have pirates, heck we had pirates before the Internet even existed, people would record their favorite TV Shows, Movies and Music from the TV and Radio and other tapes, the difference between then and now however is that solid accurate numbers are available in a single place which puts things into perspective.

Companies need to realize that they are competing with a FREE alternative that is stupidly accessible.
What needs to be done is more convenience (I.E. Steam), lower prices (I.E. Steam) and add value-added incentives so that people will want to pay for it, until that happens it’s an uphill battle I’m afraid.

I used to be a big PC game pirate, not anymore, thanks to Steam, Steam is actually easier to use and manage my games library than what pirating is and it’s all in one lovely spot, that works on all my x86 devices. (Within reason.)
We need something similar for TV shows and movies, at the moment I have several terabytes worth of movies and shows stored on external drives, connected to my router that is accessible to all my devices to stream from, be it tablets, phones, notebooks, consoles or desktops, if I could pay for that convenience, I bloody well would.

 

lordapophis,

I agree 100%.

The gap between the wealthy and ‘average’ is enormous in the US whereas Australia is more evenly spread and a higher bottom line. Now if only we could get rid of the obnoxious price gouging. Voting with your wallet feels pointless when you know that flashy trailers will draw idiots in anyway. (Looking at you EA).

I used to pirate almost all of my games until steam changed all of that. Now I, regrettably, buy games just because they’re on sale, probably won’t even play them but a friend mentioned it in conversation once, so why not. So much easier to click buy, process.. Install, walk away, grab a drink and cook dinner, come back and it’s ready to go. I’ll pay for convenience anytime.

 

would probably be cheaper and more effective if the australian government would pay for netflix servers to be hosted here haha mr murdoch would sure be mad

 
 
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