Dungeon Keeper remake cannot be called “free”, says new ruling in the UK


By on July 3, 2014 at 3:24 pm

The iOS remake of PC classic Dungeon Keeper was very poorly received on launch, with primary complaints being that the game was an absolute microtransaction trap designed to suck as much cash out of you as possible.

Now, the UK Advertising Standards Authority have ruled that the game is in fact so hard to play without spending money that it is unfair to call it “free”.

In their report, the ASA note that it was “extremely likely that players would reach a position where they would be unable to take any further meaningful or progressive action in the game until a timer had finished or been skipped, and that these periods would become longer and more significant, and the cost of skipping increasingly higher.”

“While we understood that the average consumer would appreciate that free-to-play games were likely to contain monetisation functions, we considered that they would also expect the play experience of a game described as ‘free’ to not be excessively restricted.”

EA’s CEO Andrew “Sports” Wilson recently claimed in an interview with Eurogamer that they had “misjudged the economy”.

“For people who’d grown up playing Dungeon Keeper there was a disconnect there,” Wilson added. “In that aspect we didn’t walk that line as well as we could have. And that’s a shame.”for the game, and called it “a shame.”

3 comments (Leave your own)

I still fire up Dungeon Keeper 2 even today, what a blatant missed opportunity by EA.

I hate the fact they sit on franchises like Dungeon Keeper, Alpha Centauri, Theme Park, Wing Commander and System Shock (Just to name a few!) and do nothing with them or do a horrible money-grab job.
Unfortunately, it’s not only EA that do this, but all the big publishers.



Aye, but atleast there’s Kickstarters that recognize and capitalize on this untapped market that very much indeed still has many fans more than willing to throw money in support of such a revitalization.

Dungeon Keeper – War for the Overworld
Fallout – Wasteland 2
Baldur’s Gate – Pillars of Eternity
Planescape – Torment Tides of Numenera
Megaman – Mighty number 9
Neverhood – Armikrog
Syndicate wars – Satellite Reign
Xcom – Xenonauts
Jagged Alliance – Flashback

The AAA industry is more interested in casualization and reaching today’s younger, broader audience than they are of revisiting critically acclaimed and popular franchises, sadly enough for us older generation. =(
Meh, their loss, Divinity Original Sin is so far one of the best RPG’s I’ve played in years (Much better than Bioware’s crap these days) and Wasteland 2 will likely be my GOTY from what I’ve sampled of the Beta.
(Now we just need the remnants of Looking glass studios to remake proper Thief and Shock games and I’ll be a happy man)


The reviews for it on the Play store were pretty entertaining. Lots and lots of 5 star reviews for the first few thousand followed by lots and lots of low ratings from people who weren’t paid for their rating.
Also that whole if you don’t rate 5 stars then it takes you to a feedback form instead of the actual review page.

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