Free-to-play haters everywhere get ready to employ their finest confirmation bias.
By Tim Colwill on July 3, 2014 at 3:24 pm
The iOS remake of PC classic Dungeon Keeper was very poorly received on launch, with primary complaints being that the game was an absolute microtransaction trap designed to suck as much cash out of you as possible.
Now, the UK Advertising Standards Authority have ruled that the game is in fact so hard to play without spending money that it is unfair to call it “free”.
In their report, the ASA note that it was “extremely likely that players would reach a position where they would be unable to take any further meaningful or progressive action in the game until a timer had finished or been skipped, and that these periods would become longer and more significant, and the cost of skipping increasingly higher.”
“While we understood that the average consumer would appreciate that free-to-play games were likely to contain monetisation functions, we considered that they would also expect the play experience of a game described as ‘free’ to not be excessively restricted.”
“For people who’d grown up playing Dungeon Keeper there was a disconnect there,” Wilson added. “In that aspect we didn’t walk that line as well as we could have. And that’s a shame.”for the game, and called it “a shame.”