Albeit heavily-refined and specific records, described in such a way as to be advantageous to the product in question.
By Jason Imms on July 31, 2014 at 10:21 am
Though you may have guessed it, a press release confirmed this morning that the Destiny beta was incredibly popular. Closing last week, Bungie and Activision have announced that 4,638,937 unique players participated in the beta, making it the “biggest beta of this console generation,” and “the largest console beta ever for a new video game IP to date.” Check out the full press release below.
Sydney, NSW – July 31, 2014 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), and Bungie today confirmed millions of people have played their upcoming and award-winning game Destiny during their beta test to gather vital information in preparation for launch. The Destiny Beta included a sampling of major activities featured in the full game. The beta began first on PlayStation®4 and PlayStation®3 on July 17 and came to a close Sunday evening, with 4,638,937 unique players participating.
“This is the biggest beta of this console generation by a wide margin and the largest console beta ever for a new video game IP to date,” said Eric Hirshberg, CEO of Activision Publishing. “Hosting a beta at this scale is an incredible feat, so we’re thrilled to see the phenomenal response. But the beta is just a taste of what’s to come. We’re counting down the days to our launch day, September 9th.”
“We were totally blown away by the number of people who played the beta,” said Pete Parsons, COO of Bungie. “We surpassed even our own goals and the feedback was invaluable. We cannot thank the community enough, the response was humbling and in the weeks ahead we’ll be working hard to ensure that Destiny lives up to the expectations at launch.”
Source: Press Release