EA CEO Andrew Wilson's recent comments about BF4 have really got Toby's little gears grinding.
By Toby McCasker on June 25, 2014 at 4:09 pm
Battlefield 4 is not very good. Never in my gaming life have I had to endure a game like this, much less one that’s part of a franchise I’ve more or less loved unconditionally since discovering it. If I didn’t have that history, I would’ve bailed the first time it hung eternally pre-game, or crashed my entire setup mid-game, or after it crashed post-game and forgot that time I nailed a headshot from halfway across Rogue Transmission.
Yes, even with the thick rubber band I was wearing that day, I still managed to do something OK, and some proof I wasn’t wasting my life on an EA afterthought would’ve been cool.
BF4 hit circa October last year, and it is still doing this stuff. I mean, have you been to the Facebook page? The comments are a lunchtime laugh riot. BF4 is a mess. There’s lots of DLC, though.
So newish EA boss (and superbly corporate Australian. I met him once at some FIFA soiree, the guy has an answer ready for anything. Even his teeth had been groomed the perfect shade of appreciable blanche) Andrew Wilson finally had to weigh in (he’s very lean, however. I bet he can do 1,000 crunches in the morning). He was in fine spinning top form with this zinger, in partic:
“It would be disingenuous for me to sit here and say, ‘we will never have an issue again,’ because that would mean we were never going to push the boundaries again. And I don’t want to be that company. I want to be a company that pushes to lead and innovate and be creative.”
I mean that’s a complete farce, but c’mon, that’s A-level CEO foxing. That’s built for both consumers and shareholders, an inescapable rain of artificial confidence. It’s a thing of beauty. If only BF4 could be that polished. They did try, though:
“We have worked tirelessly since then to make sure the gameplay experience got to where it absolutely should have been at launch and we’re focused on that and we continue to deliver value to that player base.”
Of course! How silly of me. They fixed the grass. Gotta have grass.
And now Battlefield Hardline is incoming. The beta’s just opened up, so it’s obvious where the studio’s prime directive has now been primely directed. It’s increasingly obvious where it’s been for sometime, because they had to be making this. Time for fixing the grass, sure. Time for fixing anything more trying than errant 2D chlorophyll, maybe not so much.
What that means for Wilson’s placatory promises is kind of obvious: Battlefield 4 will forever remain an acidic stain on the hull of DICE’s aging cruiser, chewing into the alloy loyalty of BF kids for some time. BF4 is just something that happened. A game came out and it wanted a token investment for its promises of pyramid scheme good times, and it took that money and ran to the next town. Or threw itself through a nearby plate glass window to escape your questions. I like to think of it as this guy:
The fact it is in fast-talking Hispanic jive sort of makes it even better.