Marketing hype dialled up to 115851, as expected.
By Alex Walker on April 18, 2014 at 7:22 am
Notch one up in the hype stakes. Ubisoft junior brand manager Wayne Greenwell has upped the absurdity factor that tends to accompany the pre-release window with all AAA titles by telling MCV UK that Watch Dogs will be just as big as other AAA titles.
“With Watch Dogs, Ubisoft is building a new blockbuster brand to stand alongside other top tier triple-A titles and we expect it to be not only one of the best selling new IPs in recent memory, but also one of the best selling titles throughout 2014,” he exclaimed. “Excitement for the product remains incredibly high and gamers are desperate to finally get their hands on the title … this is reflected in our pre-orders which are hugely promising for a new IP and highlights the enthusiasm that has surrounded the product since it was first unveiled to the world.”
Greenwell cleverly didn’t mention any other AAA titles by name, despite the headline there, although it’s clear that despite the painfully long six-month delay Ubisoft feels Watch Dogs can recapture the hype it had last year. The title is set to be marketed heavily across all channels, with a swathe of online, print and TV press to go along with a digital campaign that will see recognised YouTube content creators partner with Twitch.tv for launch day.
Personally, I’m over all the hype. Just release the damn game already. Give me the world I’ve been praying for ever since the first Syndicate was released.
Source: Thanks, MCV UK!