Fallout 4 speculation rises following Zenimax’s filing of “Nuka Cola” trademarks


By on April 21, 2014 at 1:46 pm

Bust out your Ink Spots records, because it’s time to get really excited about Fallout 4 again. Zenimax Media – parent company of Bethesda Softworks – filed three trademark applications with the United States Patent and Trademark Office, all for the term “Nuka Cola” – the ubiquitous cola brand of the Fallout series.

As IGN notes, the three trademarks were registered ‘based on intent to use’ and cover:

  • “Entertainment services, namely, providing on-line interactive computer games; entertainment services, namely, providing information and entertainment relating to electronic computer games via the Internet”
  • “Clothing, namely, shirts, t-shirts, sweatshirts, headwear, namely hats; footwear, namely shoes and sneakers; jackets, fleece pullovers, pants, sweatpants, jeans”
  • “Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; computer game software for use with on-line interactive games”

Registering a trademark ‘based on intent to use’ as opposed to ‘based on use in commerce’, as Zenimax did with Nuka Cola, suggests this may be different to the usual protective type of trademark used for long running IPs – instead it implies new designs for the Nuka Cola brand.

Of course, this doesn’t necessarily mean we’ll be seeing any Fallout 4 reveals in the near future – but it doesn’t mean we won’t be either. Besides, who wants a new Fallout when we could have our own Nuka Cola fleece pullover?

Source: IGN

14 comments (Leave your own)

I want to believe.


“Bethesda announces partnership with coke, selling their Nuka-cola brand cola”


Fallout 4 on a brand spanking new engine?



“Bethesda announces partnership with coke, selling their Nuka-cola brand cola”

It could be worse then this.. . it might be pepsi !



It’d be using the Skyrim engine i’d imagine.


Meh, I’ll be excited (or not) when some actual info of the game is released, not some trademark for a site/brand.

Wasn’t exactly over the moon or thrilled with what they did to this franchise with 3 anyway, New vegas was a slight step in the right direction; but neither holds a candle to Fallout 2 in my book.
Guessing this will be more first person shooting action with some slight RPG elements thrown in again. =(



I’m not the only one?! Glad to hear it.



You’re definitely not the only one.


I loved FO3 and NV. Whatever broken connection they made to the originals doesn’t really bother me too much. Wouldn’t mind it being a little more RPG’y but I also want them to fix the engine and make the FPS side better too.


Here we go again…


Bethesda’s interepretation of Fallout holds scant interest for me. I look to Wasteland 2 for a true Fallout experience.


skyhigh: Bethesda’s interepretation of Fallout holds scant interest for me. I look to Wasteland 2 for a true Fallout experience.

So much this.
The Early access is looking mighty impressive so far, had to forcibly pull myself away lest I spoil too much before the finalized launch!
Wasteland 2 and Underrail is where I’ll be looking to get my Fallout fix :)



I’m glad you mentioned Underrail, I hadn’t heard about it and judging by the trailer it looks very promising.


I have an original copy of Wasteland with 5″ floppies, all manuals and box… who wants to touch me.

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