Finally, a fake cola branded online video game is coming out to answer our prayers.
By Liam Gilroy on April 21, 2014 at 1:46 pm
Bust out your Ink Spots records, because it’s time to get really excited about Fallout 4 again. Zenimax Media – parent company of Bethesda Softworks – filed three trademark applications with the United States Patent and Trademark Office, all for the term “Nuka Cola” – the ubiquitous cola brand of the Fallout series.
As IGN notes, the three trademarks were registered ‘based on intent to use’ and cover:
- “Entertainment services, namely, providing on-line interactive computer games; entertainment services, namely, providing information and entertainment relating to electronic computer games via the Internet”
- “Clothing, namely, shirts, t-shirts, sweatshirts, headwear, namely hats; footwear, namely shoes and sneakers; jackets, fleece pullovers, pants, sweatpants, jeans”
- “Computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices; computer game software for use with on-line interactive games”
Registering a trademark ‘based on intent to use’ as opposed to ‘based on use in commerce’, as Zenimax did with Nuka Cola, suggests this may be different to the usual protective type of trademark used for long running IPs – instead it implies new designs for the Nuka Cola brand.
Of course, this doesn’t necessarily mean we’ll be seeing any Fallout 4 reveals in the near future – but it doesn’t mean we won’t be either. Besides, who wants a new Fallout when we could have our own Nuka Cola fleece pullover?