Double Fine cautions indies against “becoming the new casual games”

Double Fine

By on April 10, 2014 at 8:21 pm

Indie developers who price their games too low are pushing the market in a race to the bottom, according to statements from Double Fine’s COO Justin Bailey.

“I think what indies really need to watch out for is not becoming the new casual games,” said Bailey to USGamer.

“I don’t think that’s a problem from the development side. Indies are approaching it as an artform and they’re trying to be innovative, but what’s happening in the marketplace is indies are being pushed more and more to have a lower price or have a bunch of games bundled together. I’d like to fight that.”

Bailey added that he and Double Fine want to “keep indies premium”.

“You see that in our own games and how we’re positioning them. We fight the urge to just completely drop the price. That’s one of the things we want to encourage in this (publishing) program. Getting people to stick to a premium price point and to the platforms that allow you to do that.”

Source: USGamer, thanks Dean

4 comments (Leave your own)

True that.
I see most indy games as silly platformers and dumb 5 minute games to pick up and put down once, if at all.
And it certainly doesn’t help that I’ve picked up 70% of them in a bundle where I really only wanted one game cheap.


Most (not all) indie games don’t have enough commercial appeal to warrant a premium price-tag, it’s as simple as that. Especially smaller games where it is often a single developer, it’s always going to be hard for that person to do the graphics/design/programming and then try and squeeze marketability on top of that.

People will pay money if they want something, even if that something is bare-bones (take DayZ SA for example). If people don’t want your product, they won’t fork out for it.



Most Indie games are Indie games for a reason: they are really, really mediocre…



Most Indie games are Indie games for a reason: they are really, really mediocre…

And thats being generous.

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