Price yourselves too low and... pay the price. Err.
By Tim Colwill on April 10, 2014 at 8:21 pm
Indie developers who price their games too low are pushing the market in a race to the bottom, according to statements from Double Fine’s COO Justin Bailey.
“I think what indies really need to watch out for is not becoming the new casual games,” said Bailey to USGamer.
“I don’t think that’s a problem from the development side. Indies are approaching it as an artform and they’re trying to be innovative, but what’s happening in the marketplace is indies are being pushed more and more to have a lower price or have a bunch of games bundled together. I’d like to fight that.”
Bailey added that he and Double Fine want to “keep indies premium”.
“You see that in our own games and how we’re positioning them. We fight the urge to just completely drop the price. That’s one of the things we want to encourage in this (publishing) program. Getting people to stick to a premium price point and to the platforms that allow you to do that.”
Source: USGamer, thanks Dean