It's a good time for digital distribution.
By Tim Colwill on March 5, 2014 at 2:01 pm
Apologies for missing this last week but it’s interesting nonetheless: developers with their game published on Steam have now been given the ability to control their own prices and set their own sales without having to approach Valve.
Previously, game prices and sales were set in collaboration with Valve, and required approval from Valve. Now, developers can set up fixed weeklong promotions, special sales or discounts, and wildly fluctuate their price as much as they like.
“As with the addition of a ‘Recently Updated’ section to Steam, this is another effort to shorten the distance between developers and customers,” said Valve in a statement delivered to Ars Technica.
“This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”