EA’s CEO Andrew Wilson outlines company’s plans for virtual reality

Oculus Rift

By on March 10, 2014 at 6:38 pm

SXSW’s Gaming panels have provided some interesting new information over the weekend and there is no doubt more to come – like this, EA’s Andrew Wilson’s explanation of the company’s plans for virtual reality moving into the future.

As Polygon notes, EA’s plan focuses on the way virtual reality will shift the market, from what Wilson calls the Lean Back, Lean In and Lean Over modalities of console, PC and mobile platforms respectively:

“When I look at any of the VR devices, I look at that not in terms of ‘What is that device going to deliver,’ but a desire for gamers to have a different type of modality — the ‘Get In’ type of modality, right… That might be delivered to you through a headset, or through some hologram that evolves out of your living room floor.

Because of the volatility of the gaming market the company is focusing on modality, so they can avoid tying themselves up with a technology which fails to go anywhere. Players’ interactions with each game inform the entire experience, and so as Wilson explained, the company’s focus has been on how to deliver experiences via the ‘Get In’ modality regardless of the specific tech.

It’s actually a pretty fascinating piece – check out the Polygon article for more information. Many gamers don’t have a lot of goodwill for EA, but they have always had a keen understanding of the video game space and it will be interesting to see where they go with VR – I’d love to see Titanfall 2 take advantage of the Oculus Rift, for example.

Source: Polygon

5 comments (Leave your own)

The hell is “modality”.


spooler: modality

The fact, state, or quality of being modal.


He uses ‘modality’ 9 times and ‘modalities’ 1 time in that small block of text. A couple of times it doesn’t really suit either; e.g. “‘lean back’ modality” would make more sense if it was “‘lean back’ mentality”.

Got the corporate edition of the misappropriate-a-word-a-day calendar for Christmas I’m guessing. Get some aggressively dynamic, team oriented, PR-aligned, extrinsic synergy up in this bee-ach!



Clearly you don’t have access to the inhouse EA version of the urban dictionary


He appears to be talking about seating postures.

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