EA CEO busts out all the broad strokes.
By Alex Walker on March 28, 2014 at 7:08 am
So, EA. They missed out on the most worst company this time around thanks to Time Warner Cable, and recent mutterings from CEO Andrew Wilson, who was speaking to CNN Money, might go a long way to improving that reputation.
Reflecting on his first few months on the job, 39-year old Australian spoke about the industry being in a vortex, mobile platforms and some of the problems facing EA and its stable of developers. One of the topics that came up was EA’s 10 year licensing agreement with Disney to make games set in the Star Wars universe. The answer, needless to say, was intriguing.
“When we look at the Star Wars properties that’s how we’re looking at it. We’re not trying to build a game that replicates the storyline of any particular film,” Wilson said. “”What Warner Bros. did with Batman was take the core roots of that IP and manifest that inside the walls of Gotham City and delivered an interactive experience that had real ties to what you would see in the films and what you had read in the comics, while having its own life because it could provide such deep and more immersive storylines.”
Ideally we’d be hoping for more of Arkham Asylum than Arkham Origins, but at least the intention is there. But, as they say, the proof is in the pudding. So I guess we’ll dig this quote back up late next year and see where we stand then.
Image courtesy of CNN Money
Source: Thanks, PC Gamer!