Oculu, of course, are a company who monetise pre-roll videos for online video content, which is exactly the same. Oh wait.
By Tim Colwill on February 13, 2014 at 5:25 pm
It’s time to officially break out the Eye Rolls™, as Oculus Rift prepare to do battle with a company named Oculu, who say that the VR headset infringes on their company’s trademark. Oculu, by the way, serve online videos through streaming. And help to monetise those videos with pre-roll advertising content.
Oculu are claiming that Oculus Rift intend to begin “streaming audio and video by means of the Internet” in the future, and that “Unfortunately, [Oculus co-founder Palmer] Luckey, decided that he would simply add an ‘s’ to Oculu’s registered trademark and call his product and online video distribution network, Oculus. It could have adopted any number of trademarks.”
The case will pretty much be tossed out in short order I imagine, but still — there you go. Oculus have not commented at this time, but it’s safe to imagine more than a few exasperated swear words have been shouted within the Oculus Rift offices.
Source: Ars Technica