Designed so that you won't have to keep buying the expansion to get instant level boosts.
By Tim Colwill on February 26, 2014 at 3:47 pm
Blizzard have confirmed that the leaked screenshot from last week showing you would be able to pay $60 to boost your World of Warcraft character to 90 was genuine.
“We realised as soon as we came out with Warlords of Draenor boost to 90, we knew that there was going to be demand for more than 1,” said World of Warcraft‘s Ion Hazzikostas to Eurogamer.
“It’s tremendously awkward to tell someone that you should buy two copies of the expansion just to get a second 90. That’s odd. So we knew at that point we were going to have to offer it as a separate service.”
Hazzikostas explained that the $60 price point, while not set personally by him, represents them “not wanting to devalue the accomplishment of levelling”.
“If our goal here was to sell as many boosts as possible, we could halve the price or more than that – make it $10 or something. And then hardly anyone would ever level a character again.”
“But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don’t want to diminish that.”