Australian PC gamers spend half their money on Steam, according to new research

Gaming PC

By on February 13, 2014 at 12:52 pm

NPD Group Australia, the group responsible for most of the market research around gaming, have revealed that PC gamers are spending more and more money on Steam than ever.

Digital game downloads in Australia were valued at $899 million in 2013, although $452 million of that — over half — was spent by mobile gamers, both on initial purchases (30%) and in-app microtransactions (70%). That full figure also includes console spend and subscription games.

The NPD Group revealed that a full half of PC digital downloads were through Steam, a fact attributed to “gaming events, deals and special offers”.

Spend on digital game downloads is expected to double in 2014. Retail sales through traditional brick-and-mortar outlets remained steady from last year with no significant change.

Source: Press Release

24 comments (Leave your own)

Well this is no surprise, especially considering its specifically pc gaming. I’ve never seen a local retail pc game cheaper or equal to of price compared to steam.

 

Half my gaming dollar maybe not half my overall income! :P

 

calvat:
Well this is no surprise, especially considering its specifically pc gaming. I’ve never seen a local retail pc game cheaper or equal to of price compared to steam.

The only time I’ve seen retail cheaper than steam is for 2K games (Civ) and other companies that implement the .au tax

 

meji:
Half my gaming dollar maybe not half my overall income! :P

Speak for yourself! *goes back to starving to death*

 

….Why!?!
Who are these clueless bogans?
Why get ripped off on price gouging when Steam keys are 1/3~1/2 cheaper elsewhere.
Mind boggling.

 

stoibs,

Because they assume that being cheaper than a retail hard-copy is somehow amazing and worth a purchase.

 

rfa,

Hitman: Absolution was $27 from Video Ezy prior to release and the steam version stayed at like $60 for a long time whereas even GMG was about $32.

If you look hard enough it’s not uncommon for a retail game to be cheaper than steam, but cheaper than every single online store is a rarity.

 

stoibs:
….Why!?!
Who are these clueless bogans?
Why get ripped off on price gouging when Steam keys are 1/3~1/2 cheaper elsewhere.
Mind boggling.

Why do people take their cars to mechanics to get repaired, why do people call plumbers to repair their pipes, why do people pay accountants to do their tax for them, why do people go to a doctor when you are sick?

Everyone has a different sphere of knowledge, it is a bit tragic/ignorant that you consider people who don’t know about or feel confident in purchasing a steam key a “clueless bogan”, most of the world would consider such knowledge as pointless.

 
James Pinnell

stoibs:
….Why!?!
Who are these clueless bogans?
Why get ripped off on price gouging when Steam keys are 1/3~1/2 cheaper elsewhere.
Mind boggling.

The NPD Group revealed that a full half of PC digital downloads were through Steam, a fact attributed to “gaming events, deals and special offers”.

 

stoibs:
….Why!?!
Who are these clueless bogans?
Why get ripped off on price gouging when Steam keys are 1/3~1/2 cheaper elsewhere.
Mind boggling.

Perhaps people just, you know, don’t care and don’t need to be validated from strangers on the internet they can get the games 1/3 cheaper than clueless bogans.

 

James Pinnell: The NPD Group revealed that a full half of PC digital downloads were through Steam, a fact attributed to “gaming events, deals and special offers”.

Yes thank you, I did read the article…

A price gouged game on Steam at $80 base price at 50% off during a sale is still cheaper at Amazon/GetGames/GMG/Gamersgate when they inevitably hold the same publisher sale of it at it’s $40~$50 base price at 50% off. -_-

Why I’m really annoyed though is because of the hypocrisy. Australians are always crying on and on about our outrageous high prices, but rather than voting with ones wallet, these figures are just showing Publishers and Valve that people are fine with the high prices. Well, yeah they’re obviously not going to change anything if you lot are feeding them their third beachhouse :P
Meh. Oh well. Nothing much can be done about it I guess.

I Wonder what controversial article will pop up tomorrow that I can speak my mind on and impart my personal opinions, and then get jumped on by everyone for having the audacity to do so. May as well go for a hat-trick here while everyone has apparently just gotten back from the pitchfork and flaming torch store… -_-

 

Tim Colwill: Speak for yourself! *goes back to starving to death*

maybe you should find somewhere cheaper to live if your starving :P

 

stoibs,

Some people don’t like buying games from dodgy Russian websites to save $20, because those people can afford to spend an extra $20 on convenience.

 

El_Funko,

I didn’t mention or recomend any dodgy russian websites nor have I used any such service before.
But please continue the hyperbole.

 

So you say this clearly insulting, elitist remark,

stoibs:
….Why!?!
Who are these clueless bogans?
Why get ripped off on price gouging when Steam keys are 1/3~1/2 cheaper elsewhere.
Mind boggling.

And then you have the nerve to say this when everyone has a go at you for it.

stoibs:
I Wonder what controversial article will pop up tomorrow that I can speak my mind on and impart my personal opinions, and then get jumped on by everyone for having the audacity to do so. May as well go for a hat-trick here while everyone has apparently just gotten back from the pitchfork and flaming torch store.

Mate, take your “opinion” and go fuck yourself with it.

 

Well ive spent all my gaming money on Steam or GMG or OS retail.

I dont know where they get their numbers from but I doubt that we spend half our income on games.

I wait for all games to hit sales before I purchase now, I couldnt give a rats arse about wanting to play on day one (besides most games these days are unplayable on day one, lol).

With the Steam, GMG and varius online store with sales atleast 4 times a year it is worth the wait, I dont mind spending under $10 for games like tomb raider, Batman, Final Fantasy, Deus EX, and the likes, I say bring on more online sales, its the only way they get my money now.

 

hunterkiller,

The article title is somewhat misleading, it really means half of digital download sales are done through Steam.

I look shop around for bargains from reputable sellers but if an awesome game is worth $60+ , I’d happily pay that amount as a show of support to the developers.

 

My thoughts … only half ?

 

matty: Perhaps people just, you know, don’t care and don’t need to be validated from strangers on the internet they can get the games 1/3 cheaper than clueless bogans.

Ha ha, love it. Well done.

 

I am wondering how much of it might come from the Humble bundles as those are very good value and would increase the game number sales significantly as they are at least 5 games in each bundle. I know I have bought a few of them and my brother has gotten about every one.

I certainly have never bought a full priced game on steam and am very unlikely to too. I would say it has also been a while since I have bought a PC game from a retailer but I would say I would still do it again especially if I knew that the game is very large as physical media is always going to be a lot faster to install than having to wait for steam to download it.

 
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