Microsoft reportedly paying YouTube creators for positive Xbox One mentions

Xbox One

By on January 21, 2014 at 1:54 pm

We live in the age of video content my friends, and billion-dollar multinational corporation Microsoft is moving swiftly to capitalise on this, with leaked documents appearing over the weekend that show how the company partnered with Machinima to offer YouTube creators extra cash for positive discussion of the Xbox One.

According to a leaked copy of the full legal agreement, users “may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games”, and were explicitly forbidden from mentioning that they had entered into such an agreement.

While this doesn’t strictly encourage users to speak positively — they could remain neutral — the implication is clear, and the campaign was promoted to creators as “Earn an additional $3 CPM bonus for promoting the Xbox One”.

Microsoft only reportedly spent about $3,000 on the overall campaign so it was quite small change, but more than enough to raise a few eyebrows.

Source: Ars Technica

19 comments (Leave your own)

How is that even allowed to be a legal document at all?

 

@Icinix, It isn’t.

 

“Here’s our legal document showing how what we’re doing is totally illegitimate.”

 

Instead of making a console with features that attract bulk negative press (eg. spying on you and stopping users selling games second hand) then paying people for positive press, Why don’t they just make a console that will attract positive press by including features that people want?

 
Toby McCasker

Hey can we get Patrick in on this one? Intriguing.

 
Nasty Wet Smear

schrapple:
Instead of making a console with features that attract bulk negative press (eg. spying on you and stopping users selling games second hand) then paying people for positive press, Why don’t they just make a console that will attract positive press by including features that people want?

Man, you’re making things WAY too complicated.

 

They should’ve spent that money on sending out more free consoles to random people (that’s how I got my Xbox One).

 

schrapple:
Instead of making a console with features that attract bulk negative press (eg. spying on you and stopping users selling games second hand) then paying people for positive press, Why don’t they just make a console that will attract positive press by including features that people want?

Because they’re Microsoft.

 

Surprised they thought this could possibly stay quiet. But Microsoft have been making some strange decisions recently (always).

 

Toby McCasker:
Hey can we get Patrick in on this one? Intriguing.

From what I saw when this was on reddit a few days ago, that ‘legal agreement’ is simply what you are allowed to do if you want them to accept your video for the $3 CPM. If you don’t abide by it then they simply won’t give you money, it’s not like Machinima forced anyone into this. The rules were pretty much ‘mention xbox one when you’re playing a game on the console’.

 

I love Microsoft! Glory to Microsoft!

 
Nasty Wet Smear

surferdude:
I love Microsoft! Glory to Microsoft!

*Slips Dude his $5.00* Everyone at Microsoft thanks you for your co-operation.

 

It’s almost funny to see MS trying their level best to be some sort of cartoon super villain in regards to anything to do with their new console.

Not only has it blown up in their face each and every time but it makes it so easy for their competition to win easy points by simply going “Well at least we are treating you better then those guys!”.

 

Some have argued (not here but in places like Neowin.net) that this is basically like product placement in movies and TV shows and whatnot. Which is *kinda* true, except that Microsoft absolutely suck at it and it becomes cringe-worthy when attempted.

Exhibit A: http://www.youtube.com/watch?v=nfHuZ5qrYX4

As for this, I don’t like it when people are being manipulated into saying something they don’t really believe, but do so because it’s in their contract or they’re being greedy for extra cash.

 
jerichosainte

*still happy with PS4 purchase*

 

First rule of paid advertising segment, is to announce that it’s a paid advertising segment.
How can they expect a “not allowed to tell anyone it’s a paid advertising segment” clause, and expect to get away with it?

 

Sphinx2000,

The news media in Australia do it all the time? Re the last election.

 

People: all companies do this. Anyone who thinks Sony isn’t doing the same thing is kidding themselves.

 

blackhand,

True, but that doesn’t make it morally or ethically sound. Raising a stink every time it’s exposed is the only real way to make companies act more honestly (hopelessly idealistic I know, but companies don’t do shit unless it makes them money or risks losing money).

 
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