Leaked agreement shows YouTube creators forbidden from positing negative comments about console.
By Tim Colwill on January 21, 2014 at 1:54 pm
We live in the age of video content my friends, and billion-dollar multinational corporation Microsoft is moving swiftly to capitalise on this, with leaked documents appearing over the weekend that show how the company partnered with Machinima to offer YouTube creators extra cash for positive discussion of the Xbox One.
According to a leaked copy of the full legal agreement, users “may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games”, and were explicitly forbidden from mentioning that they had entered into such an agreement.
While this doesn’t strictly encourage users to speak positively — they could remain neutral — the implication is clear, and the campaign was promoted to creators as “Earn an additional $3 CPM bonus for promoting the Xbox One”.
Microsoft only reportedly spent about $3,000 on the overall campaign so it was quite small change, but more than enough to raise a few eyebrows.
Source: Ars Technica