Battlefield 4's launch a one-off situation.
By Tim Colwill on January 30, 2014 at 5:01 pm
EA have used their annual investor call to answer questions regarding the lessons they’ve learned from the launch of Battlefield 4, a launch that we called the messiest yet.
Specifically, one questioner wanted to know how EA had changed their approach to the launch of Titanfall. EA Games Label executive VP Patrick Söderlund responded to stress that the amount of new things the company was trying were behind the problems experienced.
“We were pushing innovation heavily and we’re delivering 60 frames per second gameplay for 64 players plus the ability to connect via mobile tablet as a commander into the product, coupled those with some very innovative features in the gameplay side.”
“Based on our prelaunch testing, our beta performance, we were confident the game was ready when it was launched. Shortly after launch, however, we began hearing about problems from our player community, and the development team quickly began to address the situation.”
Söderlund said that EA were fortunate to “have an architecture in place that allows us to adjust and update the game rapidly, and that’s actually what we’ve done. We released multiple software updates across all platforms to resolve the primary issues and game stability has significantly increased.”
“The challenge that we’ve faced with Battlefield 4 were different from anything that we’ve seen before with other games. There were different issues that only manifest its scale in the post-launch live environment.”
“We’re taking multiple steps to evaluate what occurred and incorporate those learnings into our development process for future products, so we don’t experience the same problems again. I would close on the fact that Battlefield 4 remains an amazing game with massive innovation, and we’re confident that gamers will be logging on to play for a long time to come.”
Source: via MCV Pacific