South Australian Government backs down ‘Gambling starts with Games’ campaign

South Australian Gambling Starts With Games Advertisement

By on December 18, 2013 at 10:38 am

Yesterday we had Deputy Minster and Attorney-General John Rau’s ridiculous classification review, where some of you noted South Australia’s mad ‘Gambling starts with Games’ ad campaign. The Interactive Games and Entertainment Association were on it luckily, writing to Premier Jay Weatherill to explain the problems with the campaign and the Premier has now responded.

In the letter (which you can read in full right here), the iGEA outlines the ways the ‘Gambling starts with Games’ campaign breaches South Australia’s Marketing Communications and Advertising Guidelines, which apply to all outdoor advertising initiated by a government agency or on the agency’s behalf. Under the guidelines, the government is responsible for ensuring accuracy and objectivity in the presentation of all facts, statistics, comparisons and other arguments – and that all claims are able to be substantiated.

The ‘Gambling starts with Games’ campaign, which advertises the website www.nogame.sa.gov.au, naturally fails these guidelines, and as the iGEA’s letter to the premier points out, mentions that the website says its backing study finds simulated gambling does not precede or follow actual gambling – and:

“It should be recognized that any sort of gambling during adolescence does not necessarily lead to gambling during adulthood. Although early exposure may familiarize young people with gambling, it does not always follow that involvement or interest in gambling at a younger age will be associated with subsequent gambling”

Fortunately, as ABC News notes, Premier Jay Weatherill has responded to the letter, and he agrees with the iGEA’s complaints, saying “We acknowledge that immediately and we’re remedying that.”
(Image Courtesy of Kotaku AU)

Source: Thanks Relaxed Possum

27 comments (Leave your own)

Pitty the artwork and posters are already printed. How much money have they wasted on this rubbish + the AG’s attempt to reclassify 12 games?

 
AlphaSierra216

Broken Link http://www.nogame.sa.gov.au – Redacted

 

It must be backwards land over in SA where the Labor Party represents conservative ideologies.

 

SA is where the Grinch lives.

 

ralphwiggum:
It must be backwards land over in SA where the Labor Party represents conservative ideologies.

Oh how quickly everyone’s forgotten the old Labor SA Attorney General.

 

alphasierra216,

It works for me. It might be getting hammered at the moment, I’ve seen a lot of people talking about it this morning.

 

exe3,

Case and point character there I think. I have to assume most of SA’s population must be made up of normal, well adjusted, clear thinking individuals and the politicians are all the ones with the interesting ideals. Maybe they import them or something?

 

Gambling starts with lauding a whole day devoted to horse racing as an event of cultural significance and hence an okay time to gamble, hey you might win some $$$!

Someone print up a poster of Phar Lap in a den of iniquity playing poker with some gangsters. Then get it to some metro bus stops.

 

I’d have said gambling starts with the Gold Lotto considering that’s where most people tend to begin gambling.

 
NoobyMcNoobnoob

calvat:
I’d have said gambling starts with the Gold Lotto considering that’s where most people tend to begin gambling.

im getting bad at that expessily with that 70 mil jackpot

 

exe3: Oh how quickly everyone’s forgotten the old Labor SA Attorney General.

Not forgotten, this guy is just trying to outdo him…

 

Yes because it must be video games that are exposing kids to gambling at a young age.

Hmmm? The parade of ads on TV for Lotto, horse racing, and every onshore and online betting website under the sun? Oh no those are protected by magical elf spells to make them invisible to anyone under-age! Clearly…

 

meji:
Gambling starts with lauding a whole day devoted to horse racing as an event of cultural significance and hence an okay time to gamble, hey you might win some $$$!

Not to mention tom waterhouse’s stupid head getting 30 mins of airtime for every football game on t.v that kiddies sit and watch.

 

What backward thinking, low-budget, complete moronic, imbeciles are somehow in positions of power in Adelaide?

Making that statement is the same as saying “Drinking (Alcoholic) starts with water”. Better yet – “Douche bags start with the Adelaide government”.

/END RANT

 

When I was a kid I remember my old neighbours weren’t even allowed to play monopoly as it was ‘gambling’ according to the parents..

Lead by example..Parents who look after their kids properly and have a open and honest relationship and educate them properly end up with responsible children. In a safe, fun environment where the benefits/cons of these sorts of issues are laid out.. is far more beneficial to a child than all this nonsense.

Hell I learnt very quickly if I started spending all my money early on I was going to be at risk and not able to buy things when I wanted to down the track.. Learned that from games :P

The only ones i know with problems are the ones who were banned from playing this game or watching that movie etc.. More emphasis on better parenting..less on regulating..

 

mikeh01:
Pitty the artwork and posters are already printed. How much money have they wasted on this rubbish + the AG’s attempt to reclassify 12 games?

Enough to buy laptops for the South Australian public school students who’s parents can’t afford them ?

 

Gambling starts with a solid salary…. you can’t gamble if you ain’t got no money!

 

neodewolf,

And this comment wins the thread in my book.

 

Heard their ad on the radio a week ago, thought it was a load of crock. Go blame somebody else’s hobby for the worlds problems for a change…

 

iiimystiii:
Yes because it must be video games that are exposing kids to gambling at a young age.

Hmmm? The parade of ads on TV for Lotto, horse racing, and every onshore and online betting website under the sun? Oh no those are protected by magical elf spells to make them invisible to anyone under-age! Clearly…

Don’t mention Elfs/Elves, everyone knows they’re connected to those evil video games. :( I wouldn’t have thought that there was much of a connection between video games and any kind of gambling. I still don’t. There’s much more of a legitimate link between lotto, betting on sports like NRL and horse racing and the like. And those stinking pokie machines at every pub and leagues club and the like. Sheesh.

Oh yes, and all those gambling examples I listed are legal, socially accepted, and sanctioned by government after government. Sad, really.

 
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