I blame this kid.
By Liam Gilroy on December 18, 2013 at 10:38 am
Yesterday we had Deputy Minster and Attorney-General John Rau’s ridiculous classification review, where some of you noted South Australia’s mad ‘Gambling starts with Games’ ad campaign. The Interactive Games and Entertainment Association were on it luckily, writing to Premier Jay Weatherill to explain the problems with the campaign and the Premier has now responded.
In the letter (which you can read in full right here), the iGEA outlines the ways the ‘Gambling starts with Games’ campaign breaches South Australia’s Marketing Communications and Advertising Guidelines, which apply to all outdoor advertising initiated by a government agency or on the agency’s behalf. Under the guidelines, the government is responsible for ensuring accuracy and objectivity in the presentation of all facts, statistics, comparisons and other arguments – and that all claims are able to be substantiated.
The ‘Gambling starts with Games’ campaign, which advertises the website www.nogame.sa.gov.au, naturally fails these guidelines, and as the iGEA’s letter to the premier points out, mentions that the website says its backing study finds simulated gambling does not precede or follow actual gambling – and:
“It should be recognized that any sort of gambling during adolescence does not necessarily lead to gambling during adulthood. Although early exposure may familiarize young people with gambling, it does not always follow that involvement or interest in gambling at a younger age will be associated with subsequent gambling”
Fortunately, as ABC News notes, Premier Jay Weatherill has responded to the letter, and he agrees with the iGEA’s complaints, saying “We acknowledge that immediately and we’re remedying that.”
(Image Courtesy of Kotaku AU)
Source: Thanks Relaxed Possum