Expansions are a "huge opportunity" to keep the game relevant.
By Tim Colwill on November 14, 2013 at 11:37 am
Blizzard’s recently announced time-travelling Warlords of Draenor expansion isn’t the only thing in the works at Blizzard: they’re already beavering away on the expansion after that.
“We also have to start looking further down the road and planning further out,” said Blizzard’s Mike Morhaime to Polygon. “We’ve already started working on the expansion after this one [Warlords of Draenor].”
“We’ve never done that in the past. We’ve been doing one expansion at a time, sort of a very linear content creation model, and we’ve looked at ways that we can parallelize that. So that while we’re working on this expansion we’re looking at the new one.”
While I’m not sure “parallelize” is a word, Morhaime isn’t messing around when it comes to pouring money into making this happen.
“We recognize that we need to release them on a faster cadence than we have in the past. So we’re investing in the team and our resources to enable us to do that.”