EA would actually like to be voted the Best Company in America

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By on November 29, 2013 at 5:31 pm

EA aren’t taking their continued victories in the Worst Company in America polls lying down — in fact, according to EA’s SVP Patrick Söderlund, it was a big wake-up call for the gaming giant.

“I don’t believe for a second that we are the worst company in America, but I do believe when something like that happens, you have to sit down and ask yourselves ‘Why are people saying these things?’” said Söderlund to MCV UK.

“We did that and we started to realise that we are doing things that people don’t like,” he continued. “We looked at something as simple as the Online Pass,” he adds. “People were telling us they didn’t like that. So we weighed up the pros and cons and went ‘Ok. We will remove it.’ These decisions need to be driven by what consumers want and tell us, and that is where we may have faltered a bit in the past.”

Söderlund went on to say — perhaps unnecessarily — that EA “have no desire to be voted the worst company in America.”

“On the contrary we want to be voted the best.”

Source: MCV UK

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33 comments (Leave your own)

While i may not totally like EA, they never deserved to voted worst either. Plenty of other companies that actually earned it.

But if they want to be voted best, they have a bit to go in regards to their customer base.

 

Yeah, Def not worst company in America. Not even close.

 

Unfortunately this is the internet where the voters care more about DRM and DLC rather than companies which contribute to the GFC or cause environmental catastrophes.

 
Nasty Wet Smear

What American companies did you guys think were worse?

 

matty: Yeah, Def not worst company in America. Not even close.

Agreed… but i do find it hilraious that the american gaming community has managed to get them voted worst company 2 years running … if only these same idiots would vote with their wallets …

 

They’re obviously not the worst, but a lot of the EA hate is quite justified.

 

nastywetsmear:
What American companies did you guys think were worse?

Blackwater, a.k.a. Academi a.k.a. whatever they rename themselves too after they commit another crime.

 

nastywetsmear:
What American companies did you guys think were worse?

Off the top of my head?

Monsanto, Goldman Sachs (and the rest of the banks), Apple and every other company that outsource labor to places with horrible conditions, MPAA, RIAA, the bazillion arms manufacturers, Facebook (and I spose every other online company giving your data away). I’m sure there is more.

 

EA sold people products that didn’t work (eg. Simcity). BP may have spilled oil in gulf but at least when you put their petrol in your car it goes. IMO selling people products that don’t work is a pretty serious no no in the world of business.

 
GeneralHerpes.

Nothing wrong with EA. People hate Origin yet it’s less bloated than Steam and does the same bloody thing.

 

schrapple:
EA sold people products that didn’t work (eg. Simcity). BP may have spilled oil in gulf but at least when you put their petrol in your car it goes. IMO selling people products that don’t work is a pretty serious no no in the world of business.

Are you comparing the launch of a video game to the BP oil spill? (A British company I might add).

EDIT: How do you know what BP are selling you btw? You could be putting 87RON in your car all this time and you’d never know.

 
Nasty Wet Smear

vand: Blackwater, a.k.a. Academi a.k.a. whatever they rename themselves too after they commit another crime.

… Um, I don’t think that’s the kind of company The Consumerist is thinking of. I don’t think they are trying to save the world from military action, just asking who had the worst service.

matty: Off the top of my head?

Monsanto, Goldman Sachs (and the rest of the banks), Apple and every other company that outsource labor to places with horrible conditions, MPAA, RIAA, the bazillion arms manufacturers, Facebook (and I spose every other online company giving your data away). I’m sure there is more.

I guess the voting came down to a matter of “Who was most likely to vote and which company is most likely to have very recently offended those people”. While I don’t think, as above, The Consumerist is really asking about arms manufacturers, I would have thought Facebook would have been a stronger contender… But then I remember that every man and his dog has an account and is constantly updating it, so I just don’t get people.

I was pretty baffled how a bank that was accidently taking people’s homes from them got beaten by a video game company, although I was glad to see them in a strong second place.

 

I would like to see more of EA.

 

I’d like EA to actually have customer service for the games properly rather than outsource to Indian’s who can’t cope with the amount of games they need to support, let alone use English when talking to a primarily English customer base.

Then there’s the games themselves. Forcing DICE to release BF4 so early it’s still a beta, screwing the NFS franchise so hard it’s got less depth than a pancake. Allowing BioWare to bury themselves with DA2, ME3 and SWTOR. Rehashing The Sims so much I want to punch someone for it. Releasing SPORE…

The list just goes on and I haven’t even touched on their sports lineup which is in more need of a new engine than CoD…

TBH there’s not a lot to like about EA when you take into account their history of buying up and dissolving their competition. Destroying franchises and damaging not only their own reputations but the reputations of a lot of prominent developers.

Sure from a humanitarian look EA is positively saintly, but from a cold business view they have been successful through force rather than skill. When done that way it’s often to the detriment of public opinion.

 

matty: Are you comparing the launch of a video game to the BP oil spill? (A British company I might add).

EDIT: How do you know what BP are selling you btw? You could be putting 87RON in your car all this time and you’d never know.

A companies primary function is to provide good and/or service, I think a companies ability to provide a good and/or service is a fair measure to use to rate a company. It is reasonable therefore to say that a company that sells a product that doesn’t work is a very bad company.

Each man has (for the most part) his own morale compass, to decide if a company is good or bad on personnel morale factors is a very grey area. A companies ability to produce a working product is a way to objectively measure how “good” a company is.

To rate companies by “are they good at what they do?” is a much more objective way to rate them than rating them by “is what they do good (morally speaking)?”

 

EA is easily the worst video game company.
Sure there may be companies that do stupid shit (War Z anyone?) but EA has a terrible track-record.

 

The competition must be pretty weak if EA wins the worst company in America for…selling computer games. It’s not like it’s a company that drives people broke, repossesses property, sells children, mixes M&Ms and smarties or anything really truly evil, they sell an entertainment product to the computer using masses.

 

Just remember the only reason EA were voted the worst company in America is “we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America.”

That’s right, its all us gay-bashers* that are voting them worst company in America.

Certainly not all the consumers that keep getting shit, broken games on launch that take months to finally function to a sufficient level or every game being turned into a action shooter, Dead Space 3 I’m looking at you..

*If you did not pick up the sarcasm let me reiterate, I am heterosexaul but also a very proud supporter of homosexauls and their rights to marry.
About the only damn one in my family but still.

 

schrapple: A companies primary function is to provide good and/or service, I think a companies ability to provide a good and/or service is a fair measure to use to rate a company. It is reasonable therefore to say that a company that sells a product that doesn’t work is a very bad company.

Each man has (for the most part) his own morale compass, to decide if a company is good or bad on personnel morale factors is a very grey area. A companies ability to produce a working product is a way to objectively measure how “good” a company is.

To rate companies by “are they good at what they do?” is a much more objective way to rate them than rating them by “is what they do good (morally speaking)?”

So in your opinion which company is worse, BP or EA?

 

vcatkiller:
mixes M&Ms and smarties or anything really truly evil

I thought we all agreed to never speak of this again.

 
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