Turns out that winning that Worst Company in America award two years in a row has made them re-think a few things.
By Tim Colwill on November 29, 2013 at 5:31 pm
EA aren’t taking their continued victories in the Worst Company in America polls lying down — in fact, according to EA’s SVP Patrick Söderlund, it was a big wake-up call for the gaming giant.
“I don’t believe for a second that we are the worst company in America, but I do believe when something like that happens, you have to sit down and ask yourselves ‘Why are people saying these things?’” said Söderlund to MCV UK.
“We did that and we started to realise that we are doing things that people don’t like,” he continued. “We looked at something as simple as the Online Pass,” he adds. “People were telling us they didn’t like that. So we weighed up the pros and cons and went ‘Ok. We will remove it.’ These decisions need to be driven by what consumers want and tell us, and that is where we may have faltered a bit in the past.”
Söderlund went on to say — perhaps unnecessarily — that EA “have no desire to be voted the worst company in America.”
“On the contrary we want to be voted the best.”
Source: MCV UK