Ubisoft expecting a loss as big names like Blacklist and Rayman Legends underperform

Splinter Cell: Blacklist

By on October 17, 2013 at 2:56 pm

In distressing news, two of the best games I’ve played this year — Splinter Cell: Blacklist and Rayman Legends — have both failed to reach the sales targets Ubisoft was hoping for.

“We have experienced lower sales than we anticipated when we gave our targets,” said Ubisoft CFO Alain Martinez in an investor call. “Already released games such as Splinter Cell, Rayman and others.”

Ubisoft has revised its sales targets for the year down to €1 billion from €1.42 billion, and now expects to be operating at a loss this financial year.

Although I still haven’t finished Rayman, what I’ve played so far as been ridiculously good, and Splinter Cell: Blacklist was just a genuinely great stealth experience. Please do check them out.

17 comments (Leave your own)

I might pick one up.

 

Anyone remembering SqEnix having this same issue? The sales targets for these are insane!
If ubisoft pushed down the prices to create these games, maybe they’d meet the targets they are hoping for, but at the moment the sales hopes for some of these games are just too high to meet.

 

These big game companies need to look at the success of indies. In many ways people working on a $100k-$1m budget are now cranking out games which are approximately as desirable as products that big studios spend tens of millions of dollars on.

They need to work out how to develop like indies but with the budget of a big company. The results would be awesome.

 

I wonder how much of the costs for these games goes into marketing and hype generation?

 

I’ve stopped buying new games and wait till they have been out for a while (months), blacklist looks good and might pick it up at christmas if I am looking for something new then.

€1 billion in sales and making a loss? There is definitely some cost trimming that can be done.

 

Dare I say, maybe we might see more out-sourcing to countries with lower labor costs?

 

They really could not expect SC Blacklist to sell through the roof.

It was ok, but it was never going to be a big ticket sale along GTA 5, AC,COD,TES, sales level, it just does not have that fan base or draw for new players.

Also Rayman Legends I haven’t played but while Rayman may be a great game for the faithful fans, like SC but even less so it doesn’t have a big name draw for new [and god forbid the term casual] players.

 

caitsith01: which are approximately as desirable as products that big studios spend tens of millions of dollars on.

They’re really not, most wouldn’t give a AAA anywhere near as much room to breathe as they give indies.

ralphwiggum:
Dare I say, maybe we might see more out-sourcing to countries with lower labor costs?

We’ll probably see some companies try it but it won’t end well.

kinkykel:
I wonder how much of the costs for these games goes into marketing and hype generation?

marketing is generally as much or more than the cost of developing the game the amount AAA spends on marketing is just plain stupid.

 

Blacklist: Lose the talent, see what happens.

 

I loved blacklist. But Ghost recon on the other hand suck pretty bad with the cover system. But the game was good tho. I just expected the Same as Ghost recon advanced warfightr 2 (the 1st person view war game)

 

It feels like Ubisoft are spiraling with this and their latest statement about Watch Dogs being delayed until 2014.

It just feels off.

 

“Companies need to do this and that and then the game will be good and make a great game for a few of us instead of trying to make the most amount of people buy it and be happy.”

Cue loss.

 

Personally I’m waiting for Steam Christmas sales, I’ll be getting both games on the cheap.

 

realone,

It probably doesn’t help that at least on the PC side of things, a huge number of people skip paying full price and instead wait for sales on AAA tiles. Due to Steam sales, people are used to lower prices and I think the larger developers/publishers need to be understanding of this.

 

Can’t bring myself to care about Blacklist. Without Ironside doing the voice, Sam Fisher just doesn’t sound bad arse anymorer.

 

I also think Uplay turns alot of PC players away from Ubisoft games aswell. I own both games and enjoy them both, Uplay is not as annoying now aswell.

 

Both of the recent 2d Rayman Games are so awesome.
Seriously, it’s unlikely you will find 2 games that are funner to play and bring a smile to your face like them, they are just pure happiness!
And the fact that you can play them co-op is so good!

 
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