Turns out people like free things.
By Tim Colwill on August 23, 2013 at 9:01 am
Things are looking up for the beleagured folks at Trion Worlds since their flagship MMO RIFT moved to a F2P model back in June.
“I’m actually very pleased with how the team has executed on it,” said Trion’s SVP marketing Noah Maffitt. “It was a planned transition that’s taken months and months to do. They’ve thought through all the little details very well.”
“We actually saw our sales go up after we announced free-to-play, because we think we have a compelling package around that transition. Our player counts have gone way up, as well. All early signs are good.”
Maffitt also discussed Trion’s approach to changing up the way they market their games, using Defiance as an example.
“We’re testing different price points for the client, we’re testing different promotion around bit sales which is the in-game currency,” he said.
“You listen to the in-game chatter, but that can give you a lot of false signals. A few minority voices can lead the conversation in a way that isn’t really truthful or accurate. What we pay attention to is the real behavior, and we’re testing that all the time.”