RIFT sales and player numbers “way up” since F2P switch


By on August 23, 2013 at 9:01 am

Things are looking up for the beleagured folks at Trion Worlds since their flagship MMO RIFT moved to a F2P model back in June.

“I’m actually very pleased with how the team has executed on it,” said Trion’s SVP marketing Noah Maffitt. “It was a planned transition that’s taken months and months to do. They’ve thought through all the little details very well.”

“We actually saw our sales go up after we announced free-to-play, because we think we have a compelling package around that transition. Our player counts have gone way up, as well. All early signs are good.”

Maffitt also discussed Trion’s approach to changing up the way they market their games, using Defiance as an example.

“We’re testing different price points for the client, we’re testing different promotion around bit sales which is the in-game currency,” he said.

“You listen to the in-game chatter, but that can give you a lot of false signals. A few minority voices can lead the conversation in a way that isn’t really truthful or accurate. What we pay attention to is the real behavior, and we’re testing that all the time.”

Source: [a]list daily via GamesIndustry

7 comments (Leave your own)

I bought this on release as a break from WOW. Have just gone back to it with a few friends and we are having a blast :)


I should get back to playing this a bit, i heard there’s some big in-game event soon?


Same as above, quit wow a while ago and had enough of fps twitch and am sharing my time between Rift, GW2 and a bit of Forge.


nizbort: I bought this on release as a break from WOW

same played it for awhile, got bored. I attempted to go back but my authenticator is out of date and that makes accessing my account too much effort. a shame tho as i would like to play it again some time.


Has a f2p game ever released player retention numbers? Feels like once a game goes f2p the player turnover is much quicker. No games that are f2p ever hold my interest.



Team Fortress 2 seems to be doing alright…



Sorry I wasn’t really clear, I meant an mmo that had a subscription that moved to F2P.

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