Not that Riot isn't minting it anyway.
By Alice Lynton on August 24, 2013 at 9:55 am
Riot Games doesn’t make any money from the League of Legends Championship Series, eSports head Dustin Beck told PCGamesN recently. Although he declined the opportunity to say just how much the tournament series costs Riot, he hitned that it’s quite a hefty sum.
“It’s a significant investment that we’re not making money from. It’s an investment into the game, for our fans, just like we’d invest in any other feature within the game. It’s a worthwhile thing for us to do because it’s such a high quality, engaging experience for our fans,” he said.
Beck explained that championing (puns) a regular competitive season has an important knock-on effect for the MOBA in general, whether it makes money or not.
“What we’ve really done is we’ve mimicked what traditional sports do. We wanted to create a consistent league structure similar to FIFA, similar to MLB or NBA. What that allows for is more fandom and more storylines around players, around teams, around rivalries,” he said.
“What we learned from doing this one big tournament last year was that it was really hard for fans to have a big following or an allegiance to a specific team. Now that we’ve done this regular season and we’ve created this large platform for viewers to watch, it’s actually a more compelling, more rewarding experience for the championship.”