But it's not so simple.
By Tim Colwill on August 26, 2013 at 6:53 pm
At this year’s Gamescom, World of Warcraft‘s lead designer Tom Chilton fielded a bunch of questions about his juggernaut MMO, and naturally some of them revolved around the possibility of going free-to-play.
“For Blizzard it makes sense [to go free-to-play] at some point,” Chilton responded. “But a lot of the risk is in making that transition.”
“You hear stories about developers going free-to-play and getting double the number of players, but you don’t always know it works out that way and how long it stays that way,” he continued. “We really don’t know what the rate is before people drop off and lose interest.”
The news comes after Blizzard confirmed that an in-game store with microtransactions would be coming to the game, starting with an “experience buff to assist with the leveling process” and “alternate way to acquire Lesser Charms of Good Fortune”.