Ex-EA CEO “confident that EA’s got better cards” in the war against Activision

Battlefield 3

By on August 1, 2013 at 1:31 pm

John Riccitiello, who stepped down as EA CEO in March, has used his first public interview since his departure from the company to speak a bit more candidly about this year’s installment of The Big FPS War between Battlefield and Call of Duty.

“What’s been fascinating watching Activision over the last few years is that I’ve heard that mentioned before, about them not being the company they could or should be,” said Riccitiello to Games Industry International. “They’ve pulled off some notable successes.”

“The one thing I know most about now is Battlefield and CoD and I feel pretty confident that EA’s got better cards. But the last billion dollar brand created from scratch in this industry was Skylanders. Is the next billion dollar brand going to come from Activision? I don’t know. But if it does then they can sustain the loss of leadership in the field of shooters.”

Riccitiello explained two possible scenarios that he sees happening to tip the balance in the war.

“There’s one scenario where they ship a new MMO, it replaces WoW, Call of Duty stays at the top of the charts, Skylanders goes from strength to strength. They do a couple of things with their licenses, everything goes fine. Then there’s a scenario where WoW continues to decline, Battlefield takes the mantle from CoD, Skylanders proves to be a flash in the pan and Activision proves to be a shitty company at that point.”

Source: Games Industry International

13 comments (Leave your own)

Why don’t they team up and make a freakin sick game? In this day and age we have not advanced very fast in any technology because every one is competing against each other. Rather then putting their heads together and making huge leaps forward we plod along.

 

Black Pot meet Kettle…

 

Its stupid…
1.) they are differnt games and and actually catter to differing FPS players.
2.) Why should he care… he doesn’t work in the field anymore
3.) It just sounds like sour grapes… he is hoping Battlefield defeats Call of Duty (which it won’t) and that all of Activision/Blizzards titles fail…

 

lexxbomb:
Its stupid…
1.) they are differnt games and and actually catter to differing FPS players.

That’s debatable. Since the Bad Company titles, the Battlefield games have been trying harder and harder to snatch CoD’s audience.

 

hobomaster,

this they were different games and that was great but it’s not coddlefield and has been for some time nothing unique here.

 

EA has Origin. So whatever cards it may hold, they aren’t good enough to make me want to buy their products. I hope EA dies, or at least kills off Origin.

 

I hope EA exists for years to come and keep releasing great games I want to keep playing.

 

I’d actually say EA holds the weaker cards [IP's].
Activtision has some ok ones [All or most from Blizzard].

But to me Ubisoft hold the best IP’s and are creating the best new ones.

 
Ralph Wiggum

makena:
I hope EA exists for years to come and keep releasing great games I want to keep playing.

Plus Origin is a great software and I hope EA continue with their exclusive releases on this platform.

 

I can take or leave exclusive releases, but play all the games!

 

storm84:
EA has Origin. So whatever cards it may hold, they aren’t good enough to make me want to buy their products. I hope EA dies, or at least kills off Origin.

Origin isn’t that much different to steam. In fact origin is pretty much what steam was two years ago. Just with less games and the specials don’t go as low.

 

They can both jump, I am trying to steer clear of any title from ea/ubisoft/activision, and send my money direct to developers wherever possible.

RSOblivion summed it up well.

 

Nice to see they consider the customer as nothing more than a pawn in there childish competition.

 
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