Yet to publish anything as affecting as the first half hour of Up.
By Alice Lynton on August 17, 2013 at 4:32 pm
In a recent interview, Bethesda marketing and PR executive Pete Hines said that Bethesda is happy to publish a diverse range of genres because there’s something special that unites its games.
“Wanting to be the Pixar of video games is not a bad thing,” he told Polygon.
“Like, ‘Well, you made [Finding Nemo], and you made Wall-E, and those things are nothing alike.’ But at the same time, they’re still forms of entertainment that share some commonalities in terms of level of execution, story, characters and the kinds of things they do, like, ‘Yes, I love both of those things even though they’re very different, and it doesn’t feel weird that a movie about a robot set on an abandoned Earth came from the same studio that made a movie about fish under the ocean.’
“It’s just how those things were executed and told that made them both Pixar things. You look at both of them and say, ‘That’s a Pixar movie.’ I would like for people, long term, to think of Bethesda like that. When you play a Bethesda game, there’s just something about it that makes you feel like that’s a Bethesda game.”
Although Bethesda is best known for The Elder Scrolls, which is developed at its flagship studio, it also publishes a variety of other games like iD Software’s games, the upcoming horror effor The Evil Within, and MachineGames’ Wolfenstein: The New Order, not to mention Dishonored.
“We don’t want to be defined by a genre. The Elder Scrolls is the crown jewel and probably always will be, but that doesn’t mean that we can’t continue to evolve and grow in other areas with games that share common sensibilities. We’re very proud to be a company that does single-player when a lot of other folks won’t,” Hines added.
“We just want to be known for continuing to innovate, for focusing on a few key titles that are done really well, at a really high level from quality, and then go and do another one.”