Ain't nobody got time for that.
By Tim Colwill on July 29, 2013 at 7:00 pm
The people behind upcoming (and very cool-looking) MMO Wildstar have used an interview with PCGamesN to discuss that burning question: Why aren’t more people simply copying League of Legends very successful model?
The answer, it seems, is because it’s just really, really hard to emulate.
“Their entire company is built around how frequently they can get these updates out and users respond really well to it,” said executive producer Jeremy Gaffney. “It’s retention in the sense that if you’re getting bored and there’s a cool new thing coming out, maybe it’s a little OP, you’re like ‘Ooh, I want to try that out!’ and you’re there for another three weeks.”
“I don’t think anybody has been anybody to duplicate that because it’s so hard to do those updates so quickly.”
Gaffney explained that Valve “would be wise to learn from what League of Legends has been doing”.
“I’ve heard numbers which are a billion dollars plus from League of Legends, which for free-to-play is impressive, and I think that’s because their business model makes so much sense for their game.”