“We’re clearly going to make another one,” says Ubisoft about Far Cry 4

Far Cry 3

By on July 15, 2013 at 12:36 pm

The sales figures for Far Cry 3 show that consumers are very interested in getting more of Ubisoft’s open world adventure stylings, claims Ubisoft SVP of marketing and sales, Tony Key.

“We’re totally psyched from [Far Cry 3],” said Key to Gamespot. “It’s a great brand, and now it’s got the recognition it deserves, so we’re clearly going to make another one: more on that soon.”

Key also believes that the sales show open-world gaming is the way to go in the future, since it’s “what consumers want”.

“I think open world can represent the future of, you know, gaming, and that’s where we’re investing huge portions of our resources.”

“That’s what consumers want. They don’t want linear; they want open [world].”

Key did add that “there’s always going to be a place for linear experiences”, but said that Ubisoft was more capable of delivering massive open-world experiences.

Source: Gamespot

4 comments (Leave your own)

I am Jack’s complete lack of surprise


“That’s what consumers want. They don’t want linear; they want open [world].”

Open world, yes. But in the case of FC3 I actually had more fun with the scripted missions. There just wasn’t enough diversity between the outposts like there was in FC2. I felt no different attacking the first outpost I came across to attacking the last. I never felt like I had kicked the hornets nest by accident due to how easy it was to remain stealthed or escape detection.

All the enemies ever done was walk to the last spot they saw you, notice you have disappeared then give up and forget you were even there. They didnt fan out with thier entire force to find you like they did in FC2. If you wanted to get out of danger and make the enemies forget you were ever there, you had to go far enough that the camp would entirely refresh itself and start you from the beginning again.

That along with the size of the outposts being around 1/4 the size they generally were in FC2 made outposts more of a snatch and grab than a battle for territory.

If FC4 can make the outpost battles play out differently to each other and give a decent amount of combat time, relying on quick planning rather than “oops, i stuffed up. i better hide until they forget i’m here” then continue picking them off 1 by 1, then I think it could be a lot more fun and something I would enjoy playing more than once.


These executives don’t seem to realise that different people want different things.

Wasn’t there a story relatively recently where an executive said people DON’T want open world? Guess what, they’re both right.


I actually prefer linear. It’s better for completionists like myself because it’s possible to do everything in a linear game before getting too bored of it (and still having time for regular things in life) compared to a completely open-world setting.

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