Open-world experiences are what the consumer wants right now.
By Tim Colwill on July 15, 2013 at 12:36 pm
The sales figures for Far Cry 3 show that consumers are very interested in getting more of Ubisoft’s open world adventure stylings, claims Ubisoft SVP of marketing and sales, Tony Key.
“We’re totally psyched from [Far Cry 3],” said Key to Gamespot. “It’s a great brand, and now it’s got the recognition it deserves, so we’re clearly going to make another one: more on that soon.”
Key also believes that the sales show open-world gaming is the way to go in the future, since it’s “what consumers want”.
“I think open world can represent the future of, you know, gaming, and that’s where we’re investing huge portions of our resources.”
“That’s what consumers want. They don’t want linear; they want open [world].”
Key did add that “there’s always going to be a place for linear experiences”, but said that Ubisoft was more capable of delivering massive open-world experiences.