Ubisoft won’t start work on a game “if we don’t think we can build a franchise out of it”

Watch Dogs

By on July 17, 2013 at 8:05 am

Ubisoft’s SVP of sales and marketing Tony Key has apparently gone on record as saying that the company now evaluates every potential game idea within the scope of a franchise.

The comments reportedly first appeared on [a]listdaily, but have since been removed, while the rest of the interview remains untouched.

According to GamesIndustry.biz and VG247, Key confirmed that Watch Dogs was to be the start of a big franchise.

“Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it,” he said. “There’s no more fire and forget – it’s too expensive.”

“We feel like we’re in a really good place with Watch_Dogs, but until we’re the biggest game of the year we’re not going to be satisfied.”

In the parts of the interview that remain unedited, Key also discusses how the NSA PRISM scandal helped to tie in to Watch Dogs marketing and how the new movement of social media allows fast-paced reactions to real world events.

Source: [a]listdaily

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10 comments (Leave your own)

If that’s Ubisoft’s business model, then so be it. I’m sure there are other publishers out there who happy with their ‘one hit wonders’.

Nothing wrong with a franchise either, it’s just a problem when a developer/publisher milks the living shit out of it with no thought to advancing the game.

 

Well they are a business, whatever makes them money I guess. That said there’s got to be a clear difference between making a franchise and flogging the living daylights out of an IP. Yes, looking at you Assassin’s Creed, just hoping Watch Dogs doesn’t go that path also… <_<

 

ralphwiggum:
If that’s Ubisoft’s business model, then so be it. I’m sure there are other publishers out there who happy with their ‘one hit wonders’.

Nothing wrong with a franchise either, it’s just a problem when a developer/publisher milks the living shit out of it with no thought to advancing the game.

What the… if the first comment is a sensible reaction to the article, what the hell is the rest of the comments section for?

 

ooshp: What the… if the first comment is a sensible reaction to the article, what the hell is the rest of the comments section for?

It’s fairly simple, there is a problem within the industry (not just this industry either) where companies pump out a shit house attempt at a sequel, they are lazy efforts aimed at cashing in on the success of the previous title. Now there are numerous examples of this to varying degrees and each man has his own opinion on which titles fall in this category but one thing that isn’t arguable is that it happens.

At the end of the day you don’t get something for nothing, when you burn enough people with lazy cash cow sequels they will instinctively shy away from all sequels. So developers will put time and effort into making good sequels and people won’t touch them due to past experiences. They are only tying their own noose really.

 

vcatkiller: Well they are a business, whatever makes them money I guess. That said there’s got to be a clear difference between making a franchise and flogging the living daylights out of an IP. Yes, looking at you Assassin’s Creed, just hoping Watch Dogs doesn’t go that path also… <_<

this things like mass effect that clearly had a story board that they followed i’m cool with things like CoD and Ass creed are just stupid.

 

Maybe this is a semi-good thing since it will mean all their games will have a fleshed out universe. It will hopefully ensure a continued AAA standard. And when a game is AAA people WANT more so it makes sense to focus on developing franchises. They just need to know what to stop or slow down a franchise to avoid fatigue like with Assassin’s Creed.

 

Nothing wrong with a franchise but i’d prefer it to happen naturally than artificially. A franchise should be born because an original game ended up being a hit and there were clear directions the series could go on from there, not because a dev/pub decided they wanted a cash cow.

spooler: this things like mass effect that clearly had a story board that they followed i’m cool with things like CoD and Ass creed are just stupid.

You mean how they knew where the story would go even before the first game was released? Sadly ME didn’t do that, it’s why ME2 was essentially filler and didn’t further the main plot at all and why ME3 was so weird. Bioware still didn’t have an explanation for the Reapers even after ME2 was released. They made it up as they went sadly though I can’t think of any game that did have a definite plan of where a story would go.

 

IMO you can make a franchise out of any game that isn’t total crap, no marketing evaluations etc are necessary, you just need to make a decent quality game.

 
NoobyMcNoobnoob

as long as they dont leave obvious questions in the end of the game. Id rather a full game with maybe some hidden or non important questions that only become big when taken i view of events of another game set in same universe. i do prefer it when the only thing that transfers over in squeals is the universe that it is in. rather then the infamous halo 2 sub par finally he sez gonna finish the fight i get ready for next mission only to be greeted by credits.

seriously you could of had another custom made protagonist easily inserted into the mass effect 2 story without having to make it Sheppard again, just a Cerberus new recruit, leave Sheppard dead. easy, annoying to fans, but besides tali and either kaiden or ash, all other charaters from mass effect 1were there for camo’s only.

dragon age 2 and kotor 2 did this well imo.

 

noobymcnoobnoob:
i do prefer it when the only thing that transfers over in squeals is the universe that it is in. rather then the infamous halo 2 sub par finally he sez gonna finish the fight i get ready for next mission only to be greeted by credits.

To be fair that only happened because they literally ran out of time to complete the game. It wasn’t supposed to end there, there was supposed to be another mission in the Forerunner ship where you killed Truth but they didn’t have the time to make it. They also had to scrap a mission in a Covenant ship where you planted the bomb as well as a ‘Forerunner tank’ mission where you drive a Forerunner tank around. Halo 2′s development was poorly managed, it’s why the game was nothing like the original e3 gameplay reveal.

 
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