Comments seemingly removed from original source, but not before the internet could grab them.
By Tim Colwill on July 17, 2013 at 8:05 am
Ubisoft’s SVP of sales and marketing Tony Key has apparently gone on record as saying that the company now evaluates every potential game idea within the scope of a franchise.
The comments reportedly first appeared on [a]listdaily, but have since been removed, while the rest of the interview remains untouched.
“Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it,” he said. “There’s no more fire and forget – it’s too expensive.”
“We feel like we’re in a really good place with Watch_Dogs, but until we’re the biggest game of the year we’re not going to be satisfied.”
In the parts of the interview that remain unedited, Key also discusses how the NSA PRISM scandal helped to tie in to Watch Dogs marketing and how the new movement of social media allows fast-paced reactions to real world events.