Negative focus on DRM helped spur their summer sale.
By Tim Colwill on July 11, 2013 at 2:15 pm
In a recent interview with games.on.net, GOG.com head of marketing and PR Trevor Longino expressed his company’s hope that the consumer backlash against Xbox One’s online DRM policies showed customers were becoming more aware of how restrictive DRM can be.
“We were surprised to see a console-maker pushing a harsher DRM platform,” said Longino. “But we were gratified to see the reaction of the gaming community was strong enough that Microsoft actually felt they had to walk that back a little bit.”
“Gamers are increasingly becoming educated on what DRM is and how it can affect them negatively. It sounds crazy, but if GOG ever reached a point where DRM-free wasn’t a selling point because all the games were, we’d actually be happy. It would make our job tougher, it would make my job tougher, but that’s what we want gaming to be.”
“So when we see gamers understand what DRM means and realise, ‘Hey, I don’t want anything that’s that restrictive on something I’m paying money to enjoy the content from,’ it’s gratifying to us to see that this is a topic that’s in conversations, this is a topic that people are aware of.”
Longino added that the current controversy over the DRM helped them to push their own NoDRM sales.
“It did dovetail nicely into our NoDRM Summer Sale that we had — as everyone was talking about no DRM and DRM being difficult — the fact that we were like, ‘Hey, we don’t have DRM. And we have a lot of games on sale!’ It worked out nicely for us.”