Company attempt to do the right thing and make money also shock
By Alice Lynton on June 22, 2013 at 10:07 am
Following Microsoft’s surprise reversal on its Xbox One licensing system, the cynical among you no doubt expected EA to reinstall its online pass system in order to harvest revenue from used games. But no.
“[There is] no change to our decision to discontinue Online Pass. It is dead,” EA’s John Reseburg told Polygon.
“As we said a few weeks ago, none of our new EA titles will include online pass, and we are removing it from existing games as well. Nothing else on today’s news, but did want to be clear that our online pass decision was based on player feedback, and there’s no change.”
In fact, when MCV asked EA Sports’ Andrew Wilson if EA intended to find a way to charge users for online content, he was firm:
“That’s not our aim. We’ve done away with it,” he said.
Wildson said that EA introduced the online pass system to garner “compensation” for the “exorbitant amount of money” it invests in “online services and the provision of online services”, and although it still makes sense to do so the impact on gamers is too severe.
“We have a gamer-first mentality – we don’t always get credit for it but we do. We looked at it, and said ‘we don’t want to put that barrier there for gamers to have to go through that process. We are going to take it away. We are going to get rid of it. We will go back to making great games and it will all work out,’” he said.
“It’s about how do we make sure we deliver the best possible seamless experience for gamers, how do we get rid of those pieces in the middle that would otherwise impede their gaming. How do we get back to focusing on building great games?”