EA looking to “re-establish” Origin as a service, rather than a store

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By on June 28, 2013 at 9:36 am

One of the reasons that Steam continues to be so much more phenomenally popular and well-liked than Origin is that it actually offers something beyond a digital store — and it looks like EA may finally be cottoning onto that fact.

EA’s Andrew Wilson, who heads up both Origin and the EA Sports label, claimed to GamesIndustry International that the company was looking to “re-establish Origin as a service to gamers, not as a means to drive transactions”.

When the Origin system was first envisioned, it was apparently intended to “enhance the experience of playing games,” across all platforms, but now Wilson admits that that vision hasn’t survived to the product today.

“Over the years … there’ve been some permutations of that vision that have manifested as part of Origin,” he said. “I think what we’ve done is taken a step back and said ‘Wow, we’ve actually done some really cool things with Origin.’ It is by no means perfect, but we’ve done some pretty cool things.”

“The plumbing is there. What can we do now to really think about Origin in the next generation?”

Source: GamesIndustry International

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28 comments (Leave your own)

Flame in 3…2…1….GO!

 

Eh, good luck to them.

The current state of Origin isn’t the greatest. If they can improve it by all means try, you can’t begrudge a company for trying. I’d just love to have it download faster than 200 kb/s. Steam can manage 1.9 – 2.2 mb/s without any issues.

 

Origin? Hey I think I still have that installed somewhere.

Anyway basic marketing planning generally aims for a sustainable competitive advantage. Basically, what they can offer that the people want in which their competitors cannot. Well EA, I’m trying to figure that out. Restricting titles to Origin like if it was a console is stupid when you’re dealing with PC gamers. Your points of parity like DRM doesn’t do you any favours as well.

Knowing EA they constructed Origin’s design on what could benefit them instead of the mindset of the customer.

I haven’t even completed my degree and I’m critising these experts. Then again you don’t need to be qualified in anything to experience their frustrating services.

 

I’m willing to listen. If they have realized that gamers just don’t want yet another storefront but want something that enhances the experience then I can imagine they could take it into interesting directions. Could be cool, right?

 

As I plan to keep using Origin (Because I plan to keep playing EA games), I’m glad they’re looking at ways ti improve it, the better features it gets, the better features steam will get, and vice versa.

 

Origin isn’t THAT bad really. The built in twitch streaming is actually quite nice. I think they main reason people are annoyed with it is the exclusive titles on it when they would prefer to have all their games on one service.

Frankly I couldn’t give a rats ass where the game is, if it’s a decent price, I’ll buy it. Nothing else comes into play. It’s not hard to configure these services to not run when you don’t want/need them.

 

mindsnare,

Actually pretty much why I don’t have it installed. Up until now I really haven’t seen a single game that has encouraged me to install the service, so I haven’t. That and I’d rather have everything nice and grouped together under one umbrella, or even better, free of clients altogether. Go GoG! :)

 
Nasty Wet Smear

I have no intent on buying or playing an EA game if I can help it, but I think maybe I could give them a heads up:

Make your games able to be sold through other digital mediums and don’t demand that I download, install and sign up for your service to run them. Make the use of your ‘service’ optional. :)

 

I hope the hate directed at Origin for exclusive titles is similarly directed at Steam as well.

Origin is bland but it works for me and I have the Crysis, Mass Effect and Battlefield series on it. If they can improve and add relevant features (an overlay which works, friend chat system, and VOIP) which brings it more into line with Steam, good for them.

 

I’ve never understood or got onboard with the “LOL EA/ORIGIN HATE” bandwagon personally. As far as store fronts go, it and steam are equally pathetic (’cause..Australia Tax), Everything is bought third party and activated via key these days anyway.

As a client it does exactly what it’s supposed to do, it has my ~25 something games and runs them when I click on them (It also doesn’t try to pretend it’s facebook or a social media outlet like Steam is becoming..)

Steam as my main that houses my 600+ games, Desura for mods and indies (since I hate having loose drm free games which I literally forget I own) and Origin for those EA games that require the client. No biggie.
Atleast it friggen works and doesn’t require 8 seperate shutdowns and restarts and updates like GFWL. :S

To keep up to date with steam chat and Community updates I literally just added the Origin.exe (Uplay too) to my list of ‘non-steam games’ and ran it from there, if people are really that concerned.

 
Nasty Wet Smear

ralphwiggum:
I hope the hate directed at Origin for exclusive titles is similarly directed at Steam as well.

Origin is bland but it works for me and I have the Crysis, Mass Effect and Battlefield series on it. If they can improve and add relevant features (an overlay which works, friend chat system, and VOIP) which brings it more into line with Steam, good for them.

Partially, but not a great amount. Steam was always optional when it first hit shelves. It was just a much better way to purchase and play games rather than having to shower, dress, get in the car, drive to a store, find a park, go in, find out they don’t have it, drive to another store…

The main reason I don’t hold it against Steam was because they were pretty much the first big store run by a gaming company that popped up that was reliable and trustworthy. I don’t blame EA for not wanting Valve games on their store, and I don’t blame Steam for not bothering to sell their games on other stores… But I -DO- blame EA for being pro-active in the douchebag department by taking all their games out of other stores.

… However, I will admit that I was very ‘steamed’ the day I brought home a copy of Skyrim and found that the DVD itself was next to useless and it would have been an identical process to get it from Steam anyway, as that was how it ended up running. Nobody should be forced to install a program to download the program they just purchased on a DVD.

 

nastywetsmear:
I have no intent on buying or playing an EA game if I can help it, but I think maybe I could give them a heads up:

Make your games able to be sold through other digital mediums and don’t demand that I download, install and sign up for your service to run them. Make the use of your ‘service’ optional. :)

But then everyone would just use Steam simply due to the fact it came first. They have to at least keep Origin on computers.

In their Financial Statements Origin is a huge part of their revenue stream as it took over a lot of their retail revenue, but at least they know why people don’t use it over alternatives like Steam, raptr, etc.

To be frank, it has a smaller memory footprint than steam which is good, but I have my friends list already on Steam so… If it could sync with the steam friends list then sure I’d use it once in a while if I wasn’t gaming at the same time (although Valve wouldn’t allow that because they like money more than EA) but Steam has its claws in too many games as DRM for Origin to really work anymore.

Now that Valve have actually fixed Steam so it’s only mostly buggy instead of completely buggy over the past 2-3 years then it doesn’t look good if they want Origin to be a primary platform.

Get the same kind of catalogue as steam and you’ll be in business; maybe even take less than the steep 30% cut that Valve does and be nicer to developers about it all by rotating the store front instead of giving it exclusivity to new and discounted things (which only benefits Valve).

 
Nasty Wet Smear

Hmmm, syced details with the stores is actually a really brilliant idea!

… I don’t think either store would ever go for it, but it’s really great.

If both games and friends and mods and patches were ready on both stores when you got it from either, emulating a physical purchase in as much as: “I got this game from Store A, but the DLC is really cheap on Store B today!”, you’d have an amazing combination with genuine compeditivness. Not the artifical competition generated by refusing to allow another company to sell your games.

 

Integrated twitch streaming was a pretty cool move. Good start.

 

rapid101:
To be frank, it has a smaller memory footprint than steam which is good

My Task Manager disagrees with you.

 

rapid101
Now that Valve have actually fixed Steam so it’s only mostly buggy instead of completely buggy over the past 2-3 years then it doesn’t look good if they want Origin to be a primary platform…

Even in this dicussion where everyone is being open minded and giving EA the benefit of the doubt, you’re still on the attack.

Man it’s sad to see.

 

Still an argument of why use origin when I have steam.

 

aeolusc,

Mine also disagrees.
i dont really mind moving from steam but its a pain in the ass, id rather they just had sorted all that bullshit with steam out so we could play bf3 on steam.

 

There was that whole “Origin stickiness” philosophy they were pushing some months back. Sounded awful. Great for them though.

I saw Origin for the first time (on my brothers pc). Seems harmless enough at the moment.

It will be interesting to see how things evolve.

 

If Origin can make a UELA better than any other online service then maybe that could bring in more users also offering special incentives to gamers and other publishers to want to use the service.

I dont really care what I use, you could have a client for each game I have and I still wouldnt care, lol.

Thats the only thing I can think of that will get Origin to be talked about.

I remember using STEAM when it first came out, OMG it was painful but to this day nothing is more painful than GFWL, OMFG.

I had to use it for F1 2011 the other day and it took so bloody long to load then install then countless updates then not working, then it did, then more updates, then re booted the game about 3x, then loading it up again then to update username then finally load the god damn game.

 
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