That was unexpected.
By Tim Colwill on May 16, 2013 at 2:05 pm
EA have announced that they will no longer be moving forward with the online pass system, despite being one of the most ardent supporters of the idea. Why? Well, because you demanded it.
“None of our new EA titles will include that feature,” said EA’s John Reseburg in an interviee with VentureBeat.
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
However, Reseburg did emphasise that EA was “still committed to creating content and services that enhance the game experience well beyond the day you first start playing,” which presumably means multiplayer, DLC and other various add-on components.
Source: VentureBeat (Thanks, Stefan)