Now with underboob!
By Jess Colwill on May 15, 2013 at 5:46 pm
Depending on your level of interest in comics and/or female representation, you may or may not have heard of The Hawkeye Initiative.
For those that haven’t, the gist is to essentially reveal how hyper-sexualised female characters in comic books are by replacing images of them with their male counterparts, usually Clint Barton, in the same position. So you might end up with something like this. Have a look around while you’re there, there are some real doozies.
Earlier today, an email came to The Hawkeye Initiative from the offices of Meteor Entertainment, makers of free-to-play mech-shooter, Hawken. Inside was a tale most uplifting, about gender equality in the office. Head over here for the full story, but I will summarise below.
It seems that Meteor CEO Mark Long was a huge fan of this poster (which in any other office would be deemed inappropriate) and had it blown up and hung on the outward facing wall of his office. The emailer swallowed her indignation, gritted her teeth, and came up with a cunning plan.
Borrowing the talents of fellow Meteor-ite Sam Kirk, they devised an alternative male Brosie, blew him up to poster size, framed him and at 7:30am on April 1st, replaced the offending poster with her new counterpart.
Long enters. The entire office hears an explosive, “What the hell is this?!” and then… silence. For more than half an hour. The anonymous emailer began to worry about her future at the company, until finally Long approached her.
“That was a brilliant prank,” he said. “You called me on exactly the bullshit I need to be called on. I put up pictures of half-naked girls around the office all the time and I never think about it. I’m taking you and Sam to lunch. And after that, we’re going to hang both prints, side by side.”
The ending is what really makes it for me. It’s not Mark Long grunting and saying, “Hmph, I see what you’re saying” and continuing to do it anyway. It’s his eyes really being opened, being made aware that this is a problem and working to make a better future for everyone.
Source: The Hawkeye Initiative