And it's not even related to the zombie-boobs ornament.
By Tim Colwill on May 30, 2013 at 3:09 pm
Right here in Australia, a TV spot for Dead Island: Riptide has been pulled from air following complaints about the depiction of suicide in the game’s CG trailer and logo.
The logo for Riptide, which features a body hanging from a tree, was combined with a scene in which a couple detonate a bomb rather than be mauled to death by zombies, and was the cause of complaints such as this one, which read “I think that the ad is too graphic in terms of its depiction of suicide, particularly the final image of the man hanging from a tree.”
“I think that this could be very traumatic for people who have experienced the suicide of a family member by hanging (or any other means).”
Responding to the complaints, Australian distributors AIE noted that the violence in the ad was “contextually relevant” and that it was shown at a timeslot aimed at adult viewers, saying: “The scene does not imply that suicide is a viable option in a real world situation. I believe it is substantially dissociative and is unlikely to draw any parallels in the mind of anyone who has had the deep misfortune to have been affected by the suicide of a family member or friend.”
However, the Advertising Standards Board have upheld the complaints and forced AIE to replace it with a new ad.